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Canada Wellbrock with "Mulmig Feeling" in the Olympic Village

15:51  22 july  2021
15:51  22 july  2021 Source:   90min.de

Olympic sport of schmoozing eludes corporate sponsors

  Olympic sport of schmoozing eludes corporate sponsors NEW YORK (AP) — Screaming fans won't be the only thing missing from this year's Olympic Games in Tokyo. Behind the scenes, there won't much schmoozing for corporate sponsors either, thanks to the pandemic. The corporate sponsorship program has been a key part of the Olympic experience since it began in 1985. More than a dozen or so names like Coca-Cola and Proctor & Gamble pay millions of dollars in each four-year cycle on sponsorship and marketing programs that includes wining and dining athletes, top employees and key clients at Olympic events. But all that networking opportunity has been undermined because of the virus.

Gold Candidate Florian Wellbrock has mixed feelings in the Olympic Village. On the one hand, he feels "very well," said the double world champion in swimming after the first few days in Tokyo, "it is much more organized and more beautiful in comparison to the last Olympics.

Wellbrock schildert Eindrücke aus Athletendorf © Ferenc Isa Wellbrock describes impressions from athlete village

However, the 23-year-old does not look anywhere the best Corona precautionary measures: "I have a bit of a queasy feeling with the meeting points where many come together and the distances can not always be maintained." The world champion over 1500 m freestyle and over ten kilometers in freewater is the largest hope of the German floats, which after two zero numbers in the summer games in London and Rio de Janeiro finally want to win precious metal again.

Maude Charron shares weightlifting gold with Canadian denied triumph in 2012 .
Maude Charron powered her way to Canada's first Olympic gold medal in weightlifting since Christine Girard 2012, and this time the winner got to bask in a moment. "I told myself all week that it's just a regular competition, do what you know best," Charron said told CBC Sports the day after she powered her way to Canada's first Olympic gold medal in weightlifting since Christine Girard did it in London in 2012.

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This is interesting!