Canada 40 years ago MTV went to the start
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New York. 40 years ago, MTV was the first pure music television to start. The most influential music channel in the world started stylishly with the words: "Ladies and Gentlemen, Rock'n Roll." The self-medirical followed the first song "Video Killed the Radio Star".
The music television should revolutionize the industry and make musicians to world stars - but it got overpowering competition in recent decades.
that MTV was different then than the common brittle TV landscape became clear to the audience on 1 August 1981 in the first few minutes. Boy, hip moderators - video Jockeys or short of VJs - talked there with a self-image into the cameras as they hung in the living room with buddies.
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Mark Goodman - Outrageously dense curls and three open shirt buttons - made the beginning: "A few moments ago, all VJs and the crew have here at MTV together our producer Sue Steinberg a bottle of champagne over his head beaten - and behold, a new concept is born! "
The attraction of the first hours followed quite difficult first years. On the one hand, this was because music videos were no standard yet, so the 24-hour program was sometime quite dull and monotonous. On the other hand, MTV was initially received only by a limited number of people as a cable ending in the US.
MTV replied to say goodbye to the rock focus and reinforces R'n'B to play. Even videos about songs like "Billie Jean" and "Beat It" by Michael Jackson hit. It also showed how big the influence of MTV was to advance career musicians like Madonna.
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The golden years of MTV finally brought several sister channels and 1987 the offshoot MTV Europe into the world. The German-speaking competitor viva then practiced as much pressure on the original that 1997 MTV Germany started.
During this time, the transmitter also began to send more and more content without music in the US: Suddenly soap operas, quizzes, reality shows and cartoons - music ran as a reason to turn on, has always been more minor.
to this day, MTV is on a mission, but the station has long since lost its avant-gardeism, only the awards awarded by MTV for lush award shows still spray some gloss. But the 40th - not with the biggest enthusiasm expected birthday - is probably no longer very big. At least the Grammy Museum in the US state of Mississipi is currently dedicated to the round anniversary of MTV a separate exhibition.
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The main reason for the decline of MTV is the Internet. Finally, today, no one is waiting for a certain song on television when any content is on call. It does not lack certain irony that the first hours of the transmitter on the video platform YouTube are available.
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