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Canada Amazon, Otto Ampersand Co.: 49.483.000.000 Euro Revenue: These giants dominate the German online trade

15:55  19 october  2021
15:55  19 october  2021 Source:   wiwo.de

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to a total of almost 50 billion euros sales appreciate the experts from EHI and Statista sales of the 100 largest e-commerce providers in Germany in one new study.

Amazon dominiert den Onlinehandel in Deutschland. Aber auch die Shops von Otto, Zalando, Mediamarkt, Saturn und Lidl erzielen Milliardenumsätze.  © dpa Amazon dominates online trading in Germany. But the shops of Otto, Zalando, Mediamarkt, Saturn and Lidl also achieve billions of revenues.

The Coronapandemie has given German online miners to additional revenues in a billion level. For example, sales increased 2020 to 68.8 billion euros - one third more than the year before. Alone the 100 largest providers only posted a total turnover of € 49.48 billion, an increase of 31.9 percent compared to the previous year.

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The ranking of the 100 largest shops dominate generalists with a share of 44.4 percent sales share. Specialists for consumer electronics (16.3 percent) and clothing (15 percent) consequences on the places. For the largest single players, little surprisingly - Amazon leads the field. At 13.9 billion euros, the experts will rate the direct revenues of the online prize. On the one hand, this is much, but somewhat differs from the official information from the Amazon Annual Report, which is speech by 25.9 billion euros.

, however, the ranking authors point out that commissions and service revenues have also been exposed, such as sales by the purchase from abroad and the revenues of other Amazon offers. The marketplace business was also recorded separately.

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The second place has conquered 4.5 billion euros in sales of the Amazon Rival Otto.de. With a significant distance, the shops of Zalando follow (1.9 billion euros), media market (1.8 billion euros), Saturn (1.1 billion euros) and Lidl (1 billion euros). Under the billions of revenue but in the top 10, Apple (878 million euros), IKEA (861 million euros), notebook-bearing (818 million euros) and Hampersandm (713 million euros).

Since more and more online retailers, their goods no longer only sell in their own shops, but about third parties to sell e-commerce marketplaces, increasingly increases their meaning.

The largest online marketplaces

in this year's online shop study have therefore raised EHI and Statista, in addition to the sales of online shops, key figures for selected marketplaces. Decisive size is the GMV - the gross volume. So the value of all own and strange sales via a platform. In addition, the GMV often includes VAT, shipping costs as well as commissions and service fees, which are paid to the marketplace operators, as well as initiated but failed transactions and returns.

While the GMV definitions of each provider differ from each other. But it is clear, too: Amazon in turn dominates the ranking. With a GMV of 35.4 billion euros, the Amazon marketplace is far from the competitors Ebay (11.8 billion euros) and Otto (5.5 billion euros).

More about: gifts from his house are also 2021 million subject under the Christmas tree: For more than 20 years, Ralf glue seduces the Germans for sale. How the country's most important Amazon manager lasts at the top for so long.

Giants place Peppers on injured reserve with ACL injury .
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