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Canada "One World": what will the meeting with odors Mélenchon?

10:20  15 january  2022
10:20  15 january  2022 Source:   nouvelobs.com

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  « Une première mondiale » : à quoi ressemblera le meeting avec odeurs de Mélenchon ? © Copyright 2022, The Obs

If the goal was to be talked about, it is reached. Jean-Luc Mélenchon ensures a great media exposure through its "meeting immersive and olfactory" expected in the afternoon of Sunday, January 16 in Nantes. A political rally with smells, it is indeed unheard of ... or the ever-felt!

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Already it was five years ago, the candidate of the rebellious France (BIA) had impressed people by campaigning with hologram. It innovates once again. And to know, it does not skimp on the com: a futuristic video clip is aired on militant networks of Jean-Luc Mélenchon to announce this "world first", like a movie trailer:

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different natural fragrances

for his first big rally of the year, Jean-Luc Mélenchon will speak at the center of a structure designed for this purpose installed in a hall Exponantes, the exhibition center of the Beaujoire. This structure, a square of 50 meters wide by 6 meters high, will accommodate 3000 people, according to the campaign team. Sixteen

projectors will project images on each of the walls of the square. While at the ceiling, LED illuminated panels will complete immersion. This technology, already used by the Atelier des Lumières in Paris "will allow to plunge the audience into different worlds linked to the thematic discourse," said Bastien Lachaud, MP "rebellious" and responsible for the events of the campaign of John Luc Mélenchon, during a press conference, "these visual stimuli will be accompanied by an immersive, spatial."

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addition to sight and hearing, a third will be mobilized sense: smell. "We will be ability to broadcast different natural fragrances, as and evolve the speech, to perfect this feeling of immersion," says the deputy.

FFP2 distributed to spectators will not stop to smell the odor. As for the service provider who will carry this little exploit, The rebellious France does not reveal his identity, the grounds that it is bound by a confidentiality agreement.

A gadget? In

communication, scent marketing is already widely used, including influencing customer behavior in stores. The campaign team ensures that this is not a gimmick. "You will recognize here the profile of Jean-Luc Mélenchon, whose capacity is known to innovate technologically, and each time the service of our political project," said Clémentine Autain at the press conference. According to the MP, the form wants deep service

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"What we want with this meeting is to see the world after the capitalist madness, consumerist madness is to think the world we call our vows, refounded on deeply human progress bases. " You do not understand what's going left? We will explain everything to you !

More concretely, Jean-Luc Mélenchon will address three themes of its program: the sea, space, and the digital revolution. But also culture: the meeting will show "the contribution of culture and art in our imagination", by reading poems, philosophical texts and literary. A candidate

'cutting edge technology'

rebellious France hopes to shine a spotlight on issues that, unlike the health crisis, security or campaign themes of the extreme right, are rarely discussed in the media audiovisual.

But it is also remembered that the top of its 70 years, Jean-Luc Mélenchon is passionate about technology. Besides the famous hologram of 2017, which will be used again in a few weeks, the former socialist "has always been at the forefront of the use of these technologies," according Bastien Lachaud. And remember that the leader of the "unruly" is the origin of the "first political blog in France in 2005," then the first policy YouTube channel in France ... and even before that, the use of Minitel in 1988 for the campaign Mitterrand. It was the "36 15 Tonton".

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