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Entertainment Sandra Bullock and Ellen DeGeneres Take Aim at ‘Endorsement Theft’

08:45  07 november  2019
08:45  07 november  2019 Source:   variety.com

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Bullock and DeGeneres allege that the sellers use templates, which regularly swap out the name of the product being sold. The suit alleges that the marketers are violating DeGeneres ’ and Bullock ’s right to publicity, and have violated California’s false advertising and unfair competition laws.

PHOTO: Sandra Bullock and Ellen DeGeneres pose backstage during the People's Choice Awards 2010 held at Nokia Theatre L.A. Live on Jan. In this digital age, many celebrities and media personalities have fallen victim and experienced celebrity endorsement theft , from Whoopi Goldberg

Sandra Bullock, Ellen DeGeneres are posing for a picture© Rex/Shutterstock

Sandra Bullock and Ellen DeGeneres are taking aim at scammy websites that falsely claim they have endorsed anti-aging creams and other beauty products.

The celebrities filed a lawsuit on Wednesday in L.A. Superior Court, challenging what they call the “celebrity endorsement theft” industry. The suit targets unnamed sellers who use affiliate networks to push false news articles claiming the pair has endorsed various products.

“They are targeted because of their age, their unimpeachable reputation for honesty and having worked hard at maintaining a healthy and youthful look, which con artists believe will attract and dupe unwitting customers into getting bilked by giving up their credit card information,” the lawsuit alleges.

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Bullock and DeGeneres are demanding payment for damages caused by the false celebrity endorsements , the disgorgement of profits made from the endorsements and a permanent injunction that prohibits the individuals from using their names or images in any future endorsements .

Ellen DeGeneres and Sandra Bullock are collaborating to fight the bitter celebrity- endorsement theft industry which has been plaguing the internet. Their goal is to crack down on this horrendous advertising and expose these anonymous individuals who fraudulently use celebrities' names to

The suit alleges that customers are swindled into signing up for recurring auto-payments. The Federal Trade Commission has pursued marketers who use such schemes, filing suit in 2015 against a network of beauty product retailers who allegedly used the lure of a “risk-free” trial offer to bill customers for recurring payments.

In 2017, the FTC also warned the public about fake news articles claiming that celebrities like Stephen Hawking and Anderson Cooper had endorsed “brain booster” pills.

Bullock and DeGeneres allege that the sellers use templates, which regularly swap out the name of the product being sold. A particularly common form of online ad claims that the product got “the biggest deal” in the history of the TV show “Shark Tank.”

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Hollywood stars are fighting back against fake celebrity endorsements on websites that hawk beauty products using their likenesses. WATCH FULL EPISODES

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The ads include fake quotes from DeGeneres, Bullock and other celebrities.

“I don’t wear a lot of makeup, so if my skin is suffering — the whole world knows about it,” DeGeneres is quoted as saying in one of the ads. “Thankfully I was introduced to Elliessé Anti-Aging Eye Serum and now I even film episodes of my show completely makeup-free. No one notices because my skin looks incredible!”

The suit says DeGeneres had never heard of the product before she was notified of the scam, has never tried it and does not endorse it.

The plantiffs do not know the names of the people who are perpetrating the scam. The suit identifies them as Does 1-100, and says the suit will be amended once their identities are discovered.

The suit alleges that the marketers are violating DeGeneres’ and Bullock’s right to publicity, and have violated California’s false advertising and unfair competition laws.

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