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Entertainment Ellen DeGeneres Launches Faux Fur Brand: 'I Want People to Stop Using Fur, It’s that Simple'

13:10  13 december  2019
13:10  13 december  2019 Source:   people.com

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“ I want people to stop using and wearing fur , it ’ s that simple . UnHide, in partnership with The Humane Society of The United States, is currently offering several different faux fur blankets — which the brand promises are the “coziest, fluffiest and softest” — that come in a variety of lush colors.

" I want people to stop using and wearing fur , it ’ s that simple ," DeGeneres told People . "The material we use in UnHide products are soft, warm and comfortable and I hope people UnHide also partnered with DeGeneres ' clothing and lifestyle brand ED by Ellen to create a cozy faux fur pet bed.

Ellen DeGeneres et al. posing for a picture© Alberto E. Rodriguez/Getty; UnHide

First Ellen Degeneresadopts a rescue dog, and now she is making moves to save all the animals.

The Ellen host is the co-founder of UnHide, a recently launched faux fur brand dedicated to find alternatives to fur for the fashion industry and consumers.

“I want people to stop using and wearing fur, it’s that simple. The material we use in UnHide products are soft, warm and comfortable and I hope people find it as a great alternative,” DeGeneres told PEOPLE.

UnHide, in partnership with The Humane Society of The United States, is currently offering several different faux fur blankets — which the brand promises are the “coziest, fluffiest and softest” — that come in a variety of lush colors.

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" I want people to stop using and wearing fur , it ' s that simple . The material we use in UnHide products are soft, warm and comfortable and I It ' s a great idea for the animal's health, so eat less meat. "Unless you're a vegan and you don't eat meat already, then good for you, so you don't even

The new brand makes faux fur blankets but will branch into designing ready-to-wear and fashion items in the future. DeGeneres ’s company recently launched its flagship product: a blanket called the Marshmallow. “ I want people to stop using and wearing fur , it ’ s that simple .

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a close up of a dog lying on a bed: UnHide© UnHide UnHide

The company plans to expand into ready-to-wear and fashion items as time goes on, and vows to “provide radical transparency” throughout the entire process.

Ultimately, UnHide hopes to help eliminate the sale of all fur by creating products that “not only make you feel good, but are here to do good,” according the company co-founded by DeGeneres.

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