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Entertainment Hallmark Faces Holiday Controversy After Rejecting Ad With Same-Sex Couple

05:00  15 december  2019
05:00  15 december  2019 Source:   variety.com

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The Hallmark Channel is said to have pulled the ad featuring a same - sex couple in the video above after a conservative group boycotted the network. "It is surprising to me that a media outlet would reject an advertisement on the basis of something like this, which is to me really tone-deaf to what's

After Hallmark pulled those ads , but not two featuring only opposite- sex couples , Zola pulled its ” Hallmark approved a commercial where a heterosexual couple kissed. “All kisses, couples and Asked about the possibility of holiday movies based on same - sex relationships, Abbott was quoted in

Lara Gilchrist, Tim Rozon standing in front of a crowd posing for the camera© Courtesy of David Dolsen

Hallmark Channel this week delivered a sentiment very different from the ones found in its parent company’s greeting cards when its executives questioned an ad showing two women getting married — and barred the commercial from running on its schedule.

Zola, a company that offers online wedding registries and wedding planning services, had been running commercials in recent days that feature a lesbian couple contemplating whether their wedding might have gone better if they had used Zola’s products. A spokeswoman for Zola said the company would remove all of its advertising from Hallmark “for the forseeable future” after being informed by the network that it would decline to run commercials from Zola featuring a same-sex couple.

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Hallmark did not reject a similar ad featuring an opposite- sex couple . The Hallmark Channel pulled four TV ads featuring brides kissing each other on Thursday after a targeted campaign by a conservative Most of the ads feature a same - sex female couple along with heterosexual couples .

Same - sex wedding advert removed by Hallmark Channel following complaints. Conservative group One Million Mums said viewers could ‘no longer “Caving to a petition from a hateful group to remove an advert with a same sex couple . I thought hallmark was supposed to be feel good and about love.

In a statement made to The New York Times, a spokesperson for Hallmark said the women’s public displays of affection violated the cable outlet’s standards. Another Zola advertisement featuring a heterosexual couple engaged in similar displays was not rejected.

The ads had already sparked a stir at Hallmark before they were taken off the air. One Million Moms, an advocacy organization that says it fights against indecency, had started an effort to get Hallmark to take the ad off the air. The group is affiliated with the American Family Association, a group that has for decades threatened media outlets with possible boycotts over controversial content. The organization was vocal, for example, about the use of partial nudity in the ABC series “NYPD Blue” when it launched in 1993, and, more recently, protested the 2012 depiction of a same-sex marriage in a storyline in Archie Comics.

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The statement said same - sex parents “cannot model behaviors and attitudes regarding marriage and Teachers have been fired from Catholic schools in some states after marrying their same - sex Mr. Witt added that he knew other couples who were “rightfully scared to come out until their kids

After Hallmark pulled those ads , but not two featuring only opposite- sex couples , Zola ” Hallmark approved a commercial where a heterosexual couple kissed. “All kisses, couples and marriages are The developments came as Hallmark appeared to be considering more same - sex themed content.

“All kisses, couples and marriages are equal celebrations of love and we will no longer be advertising on Hallmark,” said Mike Chi, Zola’s chief marketing officer, in a statement.

The contretemps surfaces during one of Hallmark Channel’s most lucrative times of year. The network has developed a specialty in holiday programming, and its schedule around Christmas is jammed with sentimental movies such as “Christmas at Dollywood,” a drama starring Danica McKellar, Niall Matter and Dolly Parton in a story about an event planner trying to organize Christmas at Parton’s famous theme park, and “Naughty or Nice,” a film led by Hilarie Burton, Michael Gross and Meredith Baxter.

Other cable networks have tried to muscle in on the holiday-programming market  — and sell advertising packages around it. Walt Disney’s Freeform each year runs family-friendly movies in December, and AMC Networks has expanded its “Best Christmas Ever” holiday schedule to all of its cable outlets, including AMC and IFC. Zola may have other options.

Hallmark Channel Pulls Commercials Featuring Brides Kissing After 'Distracting' Controversy

  Hallmark Channel Pulls Commercials Featuring Brides Kissing After 'Distracting' Controversy Hallmark Channel Pulls Ads Showing Brides KissingAds from wedding planning website Zola, which first appeared on the Hallmark Channel on Dec. 2 according to The New York Times, showed the couples — most of which are same-sex females — standing at the altar and wondering if their guests would have arrived on time and bought them better gifts had they used Zola. The couples eventually kiss while celebrated by their family and friends.

A conservative mom group is calling for a boycott of the Hallmark channel after a commercial featuring a same - sex kiss was aired. “Parents need to know they could now come face -to- face with the LGBT agenda when they sit down to watch the Hallmark Channel,” the organization’s campaign page reads.

Whether it's Hallmark Hall of Fame, on ABC, or Hallmark Channel and/or Hallmark Movie Channel — this is one company that is overdue for movies showcasing same - sex couples in love. Hallmark has had greeting cards for LGBT persons. What are the chances this starts happening over the next

TV networks regularly rush to take in holiday advertising, but Zola’s ad is the second in recent weeks to spark debate. A holiday commercial from Peloton, the online fitness company, launched criticism after some consumers took to social media to complain about the ad. Critics suggested the commercial, which depicted a fit woman using a Peloton bike her husband gave her as a gift, was being placed under pressure by her spouse to stay trim.

Both Zola and Peloton hail from a rising category of advertising that has its roots in online commerce. So-called “direct to consumer” marketers gained business traction by using digital advertising to identify the customers most likely to purchase their goods and services. In recent months, however, advertisers ranging from Warby Parker to Wayfair have made their way to TV, where advertisers tend to craft appeals to broader audiences rather than narrower demographics. The new advertisers are eager to use TV to broaden their customer base, but may have to learn to create commercials that do the same.

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