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Entertainment Fox May Have Won the Season in Adults 18-49, But Network Finished Last Among Older Adults – Again

01:08  23 may  2020
01:08  23 may  2020 Source:   thewrap.com

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NBC won among adults 18 -34, while CBS led in adults 25-54 (3.2 vs. 3.0 for NBC), matching last year’s average when it finished a tick behind the Peacock. The Alphabet heads into next season with momentum, having won the May sweep in 18 - 49 for a second straight year and finishing first or

Those results helped Fox leap past NBC in the important adults 18 - 49 race for the week. NBC continues to lead the night comfortably among adults 18 - 49 , but ABC breezed in households The Season 2 premiere of “Dark Side of the Ring” not only brought in the show’s best ratings last week

a man wearing a helmet: Peter Krause 911 Fox © TheWrap Peter Krause 911 Fox tony maglio ratings report banner © Provided by TheWrap tony maglio ratings report banner

Led by Super Bowl LIV and two seasons of "The Masked Singer," Fox scored a huge ratings win this season. The network beat its broadcast competition among viewers aged 18-49, which is the key demographic for advertisers, for the first time in eight years. But Fox actually finished last among the Big 4 broadcast networks (CBS, NBC, Fox and ABC) with older adults, those aged 50 and above, for the 2019-20 season.

What a difference one year (of age) makes. OK, so really, it is just that Fox was dominant among younger adults. That's pretty typical for the network. Fox has finished fourth among adults 50-plus for the past eight TV seasons.

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Ratings: ‘NCIS’ Season Finale Huge for CBS; Fox ’s Kelly-Trump Interview Modest. He won ’t be gone from CBS or the night for long, though, as the network announced earlier today that The network was down a tick in 18 - 49 , but up vs. last week’s “New Girl” and “Grandfathered” by 20% in

ABC won the night in the demo, with Millionaire, which gained a tenth from last week’s episode While you may be right to assume these networks will air more reruns this summer that usual, they Please visit the source responsible for the item in question to report any concerns you may have

In other words, Fox's business is not booming among baby boomers.

By the way, NBC had won the previous three September-to-May seasons — and five of the past six — in the key demo, adults 18-49. NBC finished second this season in that category and among viewers 50 and older.

Readers of this column can probably guess which broadcast network finished in first place among older adults: Yes, CBS claimed that demo by a landslide — again. That kind of loyal tune-in among people 50-plus is what handed CBS its 12th straight total-viewer victory for the traditional television season.

NBC was pretty far behind CBS in that demo, with ABC just barely edging Fox to stay out of the basement among older viewers.

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Among adults 18 - 49 , CBS’ “Young Sheldon” and ABC’s “Modern Family” and “The Conners” are the only other sitcoms in the top 25, while the total viewers “The Passage” and “Life in Pieces”: The Fox drama “The Passage” was this season ’s highest-rated series in adults 18 - 49 not to secure a renewal

ABC finished the season strong, winning the last five complete weeks in adults 18 - 49 — its longest winning streak since the start of the 2006-07 campaign — and poised to win the May sweep in the demo for the first time in 14 years. While the network had some bad stumbles (especially Tuesday at

Below are the September-to-May ratings and rankings among adults 50-plus, according to Nielsen. The ratings include one week of delayed viewing.

  1. CBS: 5.3
  2. NBC: 4.0
  3. ABC: 3.3
  4. Fox: 3.2

CBS is home to "NCIS," the 2019-2020 season's most-watched show and most-watched drama (averaging 15.3 million viewers per episode), as well as "Young Sheldon," the season's most-watched comedy (11.4 million viewers).

Fox, the home to a bunch of young-skewing animated series like "The Simpsons," "Bob's Burgers" and "Family Guy," has the youngest median-age viewer of the Big 4 broadcast channels, at 53.8-years-old. That may seem old, but it's not.

CBS viewers have a median age of 63.0. Then NBC, at 58.8, is just a (gray) hair older than ABC's 58.7-year-old median-age viewer.

If those numbers all sound surprisingly high to you, keep in mind that these are simply the median ages of those who elect to watch Big 4 broadcast shows ON broadcast television. With young viewers flocking to digital, the actual median ages of a viewer for each network's programming would be younger.

Age may be only a number, but Fox's good numbers stop above a certain age.

The Unemployment Rate Among Older Adults Is Skyrocketing -- Here's What to Do if You Lose Your Job .
Don't let losing your job wreck your retirement plans.While workers of all ages have been affected by layoffs and furloughs, older workers might be particularly vulnerable. And although job loss at any age can be devastating, losing your job later in life can potentially wreck your retirement plans. Here's what to do if it happens to you.

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