Entertainment Movie Theaters, Indoor Entertainment Facilities Reopening in Dubai
Long-Challenged Weekday Movie Attendance May Jump When Theaters Open, Analyst Predicts: Has Buy Ratings On Cinemark Imax, National Cinemedia
Delayed theater openings to mid-late June will be a net positive to exhibitor profitability, said one analyst Monday, applauding a newfound clarity around opening strategies and hinting at a silver lining – a bump in elusive weekday attendance, at least for a while. “We would expect movie-goers naturally moved their attendance to Monday, Wednesday, and Thursday to naturally smooth attendance during the week (and would not be surprised if exhibitors enticed them to do so as well),” Wrote analyst Eric Wold of B. Riley FBR. Georgia Governor Brian Kemp’s decision to allow movie theaters to reopen starting today created some consternation in the sector.
Movie theaters and other entertainment facilities are set to reopen inon Wednesday, as the United Arab Emirates begins to lift lockdown restrictions.
, the top exhibition chain in the , has announced that its multiplexes in several Dubai malls are set to reopen tomorrow, with social distancing and sanitary measures in place.
Additionally Vox is reopening its Ski Dubai, indoor ski-dome (pictured), the Dreamscape virtual reality adventure park, and its large Magic Planet family entertainment center with games and rides for children, including rollercoasters, inside the Mall of the Emirates.
California Governor Says Theater Reopening Still Months Away
Theaters are still months away from reopening in California, according to a plan laid out on Tuesday by Gov. Gavin Newsom. In his daily briefing, Newsom outlined a four-stage plan to reopen the economy. He did not offer a specific timetable, but the plan calls for theaters to reopen in “Stage 3,” which Newsom said would be “months, not weeks” away. “Stage 3” also entails the reopening of hair salons, nail salons, gyms, and churches, though with modified practices to help slow the spread of the coronavirus. Sporting events could also resume, although without spectators.
Oddly movie theaters in Abu Dhabi, which is also located in the UAE, remain shuttered. Cinemas in nearby Kuwait, Bahrein, and in Saudi Arabia also remain closed.
The UAE has been hit relatively mildly by the coronavirus pandemic with more than 30,000 cases and 248 deaths.
Vox, which operates 514 movie screens across the Middle East, earlier this month opened a drive-in cinema in Dubai, which is only drive-in operating in the region’s most cosmopolitan city.
Vox parent company Majid Al Futtaim, is using fogging machines at all of its venues to disinfect large spaces. All surfaces within the venues will be sanitized after every guest interaction, with particular attention paid to counter tops and payment terminals.
All movie theaters will operate at a limited capacity, with distancing ensured for moviegoers by so-called “safety ambassadors.”
Coronavirus: Germany's Biggest State to Re-Open Cinemas May 30
Movie theaters in the country are allowed to slowly begin operating again after the government issued strict COVID-19 restrictions and guidelines.The western German state of North Rhein Westphalia (NRW), which has a population of just under 18 million and is home to major cities such as Cologne and Dusseldorf, will allow cinemas to reopen on May 30 under strict hygienic guidelines. NRW will be the first state in the country to allow movie theaters to re-open.
Capacity of restrooms and elevators will also be capped, and opening times for all movie theaters and entertainment venues will be aligned with the adapted opening times of malls. Dubai currently has an 11 P.M. curfew.
All clients are encouraged to pre-book tickets to limit the need for any lines, and contactless payment is being encouraged. Both staff and moviegoers will be required to wear masks as per the UAE government’s guidelines, and temperature checks will be carried out upon arrival.
“With the continued support of the United Arab Emirates government, I am confident in our ability to navigate these unprecedented times together,” said Cameron Mitchell, chief executive officer of Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure and Entertainment, in a statement.
“Our staff have demonstrated resilience in addressing the challenges of this unique period, and I’m extremely proud of their remarkable efforts that will now allow our entertainment experiences to reopen safely.”
Titles of the films being released in Dubai tomorrow by Vox were not immediately disclosed.
“It’s a start but it’s not going to move the needle,” said Middle East distributor Gianluca Chakra, head of Dubai-based Middle East distributor Front Row Filmed Entertainment, who noted that it will be “a maximum of three shows a day at 30% capacity, due to regulations.”
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Cinemark Gives Tour of Reopened Movie Theaters Under New Safety Guidelines (Video) .
Cinemark Theaters CEO Mark Zoradi appeared in a video Wednesday that provides patrons with a detailed look at what movie theaters will look like when they reopen their doors under new safety guidelines. Cinemark is doing a phased reopening some of its theaters in Texas by Friday but will be targeting the reopening of more than 300 theaters by mid-July. And the new video detailing how the chain says they're going above and beyond comes after an earnings call at the start of the month in which Zoradi laid out the guidelines but said that theater-goers will be encouraged, but not required, to wear face masks.