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Entertainment New HBO Max Drama As Amazon Rips It For “Choosing To Deny” 5M Customers

04:02  29 may  2020
04:02  29 may  2020 Source:   deadline.com

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Amazon ripped WarnerMedia parent AT&T for not enabling access to its new subscription streaming app HBO Max via Prime Video Channels. “Unfortunately, with the launch of HBO Max , AT&T is choosing to deny these loyal HBO customers access to the expanded catalog.

New HBO Max Drama As Amazon Rips It For " Choosing To Deny " 5 M Customers . HBO Max is essentially an extension of HBO , which first went on the air in 1972 after being conceived as a way to get cable customers to pay extra for select programming.

Amazon has taken aim at WarnerMedia parent AT&T for not enabling access to its just-launched subscription streaming app HBO Max via the tech giant’s Prime Video Channels platform.

“With a seamless customer experience, nearly 5 million HBO streamers currently access their subscription through Amazon’s Prime Video Channels,” a company spokesman said in a statement. “Unfortunately, with the launch of HBO Max, AT&T is choosing to deny these loyal HBO customers access to the expanded catalog. We believe that if you’re paying for HBO, you’re entitled to the new programming though the method you’re already using. That’s just good customer service and that’s a priority for us.”

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  HBO Max in July: Here's Everything Coming and Going HBO Max is out with its list of everything coming and going from the new streaming service, and the list includes the 2019 film "Harriet" starring Cynthia Erivo as Harriet Tubman. The HBO Originals coming next month include season four of "Room 104," HBO Europe's "Foodie Love," and documentaries like "Stockton on My Mind" and "Showbiz Kids." Other films joining include "Motherless Brooklyn," "Midway," and "Last Christmas." Leaving at the end ofThe HBO Originals coming next month include season four of "Room 104," HBO Europe's "Foodie Love," and documentaries like "Stockton on My Mind" and "Showbiz Kids.

For new HBO customers , pricing is straightforward. You just sign up and pay the monthly cost after a seven-day free trial. The impasse with HBO Max partly stems from Amazon 's Prime Video Channels, which is a service that lets people subscribe to multiple streaming services in one place

WarnerMedia's new streaming competitor, HBO Max , launched on Wednesday for .99 a month — unless Customers can check if they are eligible at the MyAT&T app. HBO Max 's other distribution partners The service is not yet available on Roku and Amazon platforms, or for Comcast customers .

WarnerMedia has quickly piled up a number of distribution deals for HBO Max, which launched just after midnight on Wednesday. On launch day, it announced a pact with Comcast, leaving Roku and Amazon as the biggest remaining gaps to be filled.

Customer education is a key aspect to the $15-a-month HBO Max proposition. While many current subscribers will be able to get it at no additional charge, AT&T is not immediately phasing out HBO Now, a stand-alone streaming version of HBO.

In 2014, which seems like a different planet given the current rush toward direct-to-consumer streaming, HBO’s then-parent Time Warner reached a lucrative licensing deal that included access to HBO Go, the streaming version of HBO available to pay-TV subscribers. That deal was followed by Amazon Channels access to HBO Now, which today accounts for about 50% of HBO’s total stand-alone subscriber tally. Like CBS All Access, Starz and other services, HBO Now reached millions of subscribers by agreeing to third-party distribution via Amazon, Roku, Apple and other digital clearinghouses.

Here's How You Can Get HBO Max if You Already Pay for HBO

  Here's How You Can Get HBO Max if You Already Pay for HBO HBO Max, the long-awaited streaming service from WarnerMedia, finally arrives on Wednesday. The service essentially combines HBO with its two other entertainment assets in Turner and Warner Bros. And if you're already an HBO subscriber, then you most likely will have free access to HBO Max when it goes live next week. WarnerMedia has spent the past few weeks cutting distribution deals with virtually every major TV provider and digital streaming provider to give their customers that are already paying for HBO an easy access point into Max — for no additional cost.

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Are you wondering why HBO Max launched without Amazon support? Amazon is happy to fill you A company spokesperson told Engadget that it wants to offer the new service through Prime Video HBO parent WarnerMedia didn’t directly address Amazon ’s points of contention, instead saying that

Wall Street analysts like LightShed Partners’ Rich Greenfield have highlighted the growing tension between media and tech companies during the streaming boom over which party controls the customer experience and data. “With all of the content (both legacy HBO and new Max content) available within the new HBO Max interface,” Greenfield wrote in a recent blog post, “we suspect consumers will simply use the HBO Max app as their starting point. In essence, any Amazon channel store involvement is an interim step to full freedom one day, which will be made easier as HBO Max subs grow and HBO Max exclusive content expands. Obviously, this is not what Amazon wants.”

AT&T CEO John Stankey, a key architect of HBO Max during his time overseeing WarnerMedia before taking the top job at AT&T this spring, signaled the impasse with Amazon during an appearance this month at a Wall Street conference.

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New HBO Max Drama As Amazon Rips It For " Choosing To Deny " 5 M Customers . It is available free for many current HBO subscribers and for a month to new customers . WarnerMedia projects that HBO Max , which is the last of a handful of well-funded newly launched streaming entrants looking

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In a CNBC interview Wednesday, Stankey said he finds it “a bit ironic” that two tech players are the notable holdouts on HBO Max carriage. The theory of the government’s antitrust lawsuit seeking to block the AT&T-Time Warner deal, he recalled, was that owning Time Warner would give AT&T unfair distribution advantages. “The concern was about withholding content from traditional distributors,” he said. The fact that now two influential tech players are publicly venting about AT&T “shows you how fast the markets are moving and how we have to respond to those changes.”

In a statement provided to Deadline, a WarnerMedia rep said the company is “thrilled” by the range of distribution partners at launch. “We look forward to reaching agreements with the few outstanding distribution partners left, including with Amazon and on par with how they provide customers access to Netflix, Disney+ and Hulu on Fire devices,” it added.

HBO Max is the most recently launched of five well-funded new challengers to streaming incumbents like Netflix and Amazon. It joins new subscription offerings from Disney, Apple, NBCUniversal and Quibi.

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  Paul Feig Bartending, Ballroom-Style Vogue Battle, Chatty Elmo: How WarnerMedia Is Reinventing Virtual Events When some Hollywood studios shifted to simple Zoom-style gatherings to promote new content, these media executives rallied to put together a virtual events task force to figure out how to maximize talent and make a big splash with new content.Send out a screener link, host an after party on Zoom, invite talent for a post premiere Q&A, maybe deliver a bottle of bubbly or snacks for guests to consume while watching from their respective sofas in compliance with strict safer-at-home mandates amid the COVID-19 pandemic.

The contretemps with Amazon is not the first time the tech giant has jousted with a media player entering the streaming fray. Disney only reached a deal with Amazon for carriage of Disney+ just few days before it launched last November.

In a statement furnished to Deadline Wednesday, a Roku rep said in a statement that the company believes HBO Max “would benefit greatly from the scale and content marketing capabilities available with distribution on our platform.” For now, the parties have not been able to lock in a “mutually positive” deal, the statement continued, “we look forward to helping HBO Max in the future successfully scale their streaming business.”

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Gone with the Wind Returns to HBO Max — with an Introduction Giving Historical Context .
"Watching Gone with the Wind can be uncomfortable, even painful," Jacqueline Stewart says in the introduction. "Still, it is important that classic Hollywood films are available to us in their original form for viewing and discussion"Jacqueline Stewart, a film professor and co-host of Turner Classic Movies, appears in the introduction that now precedes the movie, which was released in 1939 and remains the highest-grossing film of all time.

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