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Entertainment Billboard Announces New Chart Rules: No More Merch & Ticket Bundles

04:01  14 july  2020
04:01  14 july  2020 Source:   billboard.com

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Billboard is changing the rules to its album charts , affecting the way sales will be counted on those tallies in respect to merchandise bundles . The new rules go into effect Jan. 3, 2020. Moving forward, in order for an album sale to be counted as part of a merchandise /album bundle , all the items in the

Billboard has taken action to announce their new rules regarding merchandise /album bundles .An An overview of the new rules can be seen below: The new rules are set to start on Jan 3, 2020. Merchandise items sold by themselves must be priced lower than a bundle including said merch and

Billboard is changing the rules to its Billboard 200, Hot 100 and other album and song charts. The announcement comes in an effort to rectify how sales are counted with respect to album bundles with merchandise and concert tickets, as well as instant digital sales attached to purchases for physical albums delivered at a later date.

On the issue of bundling, the latest rule changes supersede a number of others that were previously instituted in January. Those included a requirement that albums bundled with merchandise be available for purchase concurrently and individually on the same website, as well as a requirement that merchandise sold on its own be priced lower than bundles that included the album. Additionally, merchandise/album bundles could only be sold on an artist’s official direct-to-consumer web store and not via third-party sites.

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Billboard has announced new rules for " bundling ," the practice of packaging albums and merchandise together with merchandise in order to qualify for Starting January 3, 2020, the album included as part of merch bundle must cost at least .49 (albums in these bundles are usually free).

Billboard is tightening the rules on a popular strategy used to sell more music at a time when streaming has become the dominant music Every No. 1 album on the current Billboard 200 chart has gotten a sales boost from a bundle . The new rules do not affect concert ticket /album bundles .

Now, Billboard — in an acknowledgement that those measures have fallen short of the intended goal of accurately reflecting consumer intent — has decided to eliminate the practice of counting albums bundled with merchandise and concert tickets on its album and song charts altogether.

Under the new rules, which will be implemented at a start date to be announced, all albums bundled with either merchandise or concert tickets must be promoted as an add-on to those purchases in order to be counted on the charts. Those included as part of a baked-in, single-price option (along with the merchandise or ticket), with the album cost undisclosed to the consumer, will no longer be counted. It is Billboard’s belief that the resulting charts will more accurately reflect consumer choice.

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Billboard Announces New Rules For Merchandise /Album Bundles . Over the past decade, two new significant forces have redefined the Billboard charts . The bundling phenomenon is directly related to streaming. As streaming became more common in recent years, album sales continued to

Billboard announced a new set of rules for bundles in 2020. Here's what those rules mean. To be included as an album sale, a bundle must cost .49 more than the merchandise would on it’s own. Moving forward, Billboard ’s new rules do not apply to bundling concert tickets with albums.

In addition, Billboard will no longer allow sales of physical albums or singles that are bundled with digital downloads to be reported as digital sales, thereby eliminating the practice of “spontaneous” non-manufactured items being used to influence first-week chart rankings. Only when the physical item — ostensibly what the consumer is buying — is shipped, will it be counted in Billboard’s official tallies.

The practice of selling vinyl, CDs and other physical releases that won’t be manufactured and shipped to consumers for weeks or months — while offering a digital download that can be redeemed instantly — has become widespread as of late, with artists including Justin Bieber, Ariana Grande and 6ix9ine all recently using the tactic to boost their chart positions. The latest rule changes will render that tactic ineffectual.

Billboard is implementing these changes to address widespread concerns that an accurate measure of consumer intent — which has been the basis of the Billboard charts since their inception — is being undermined by increasingly-common bundling practices. The new guidelines will better ensure that Billboard chart rankings more accurately reflect the conscious purchasing decisions of consumers and level the playing field for all artists.

Though the sales strategy of bundling albums goes back decades, more recently it has been employed by artists and labels to try and boost album sales, which have been continually falling over the last several years but are worth considerably more than streams on the charts. In 2019, overall album sales dropped 18.7%, making it the fourth year in a row where album sales dropped by at least 10%.

Despite the latest rule changes on album bundling, Billboard will continue to work with the industry to reflect merchandise sales within existing charts such as the Artist 100, as well as potential merchandise-specific charts down the line.

DaBaby’s ‘Rockstar’ Tops Songs of the Summer Chart For 7th Week, Jack Harlow Jumps, Dua Lipa Debuts .
DaBaby’s “Rockstar,” featuring Roddy Ricch, tops Billboard’s Songs of the Summer chart for a seventh week.The 20-position Songs of the Summer running tally tracks the most popular titles based on cumulative performance on the weekly streaming-, airplay- and sales-based Billboard Hot 100 chart from Memorial Day through Labor Day (this year encompassing charts dated June 6 through Sept. 5). At the end of the season, the top song of the summer will be revealed.

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