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Billboard Latin Music Week’s third day kicks off at 10 a.m. ET with the “Cultural Crossings” Q&A between superstars Rosalia and Pharrell Williams, where they will discuss transcending their culture globally.

Day 3 of the immersive experience dedicated to Latin music, culture and entertainment comes on the heels of the 2020 Billboard Latin Music Awards, which aired Wednesday night (Oct. 21) on Telemundo.

Other panels to look out for during Thursday’s virtual festivities include “From Local Inspiration to International Stage” with Carlos Vives and Gustavo Dudamel, the second part of the “On the Rise” panel featuring Camilo, Rauw Alejandro and Sech, and a discussion with Universal’s Andrew Kronfeld and Jesús López on “Latin Artists Go Global.”

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The coveted Latin Power Players Executive of the Year award presentation is scheduled for noon ET, followed by two must-watch showcases powered by Lexus starring Llane and Natalia Jimenez.

Celebrating its 30th anniversary as the longest-running and biggest Latin music industry event, the virtual Latin Music Week features intimate artist conversations, industry panels, workshops, and performances. To watch the exclusive content for free, tune in every day until Friday (Oct. 23) on BillboardLatinMusicWeek.com or Billboard.com.

See Thursday’s programming below and watch the livestream above:

10 a.m. ET – Cultural Crossings

Rosalía and Pharrell Williams on transcending culture globally.

Leila Cobo (moderator)

Rosalia

Pharrell Williams

10:30 a.m. ET – From Local Inspiration to International Stage

Colombian superstar Carlos Vives and Gustavo Dudamel, the music and artistic director of the Los Angeles Philharmonic, on how music can lead to personal and societal change.

Leila Cobo (moderator)

Carlos Vives

Gustavo Dudamel

11 a.m. ET – On the Rise: Part 2

With Camilo, Cazzu, Rauw Alejandro, and Sech — four of Latin music’s most exciting new voices.

Jessica Roiz (moderator)

Camilo

Cazzu

Rauw Alejandro

Sech

11:30 a.m. ET – Latin Artists Go Global

From “Despacito” to “Tusa,” how Universal took Latin hits to the world.

Hannah Karp, Editorial Director, Billboard (moderator)

Andrew Kronfeld, EVP, Marketing, Universal Music Group

Jesús López, Chairman/CEO, Universal Music Latin America & Iberian Peninsula

12 p.m. ET – Latin Power Players Executive of the Year Award Presentation

12:15 p.m. ET – Latin Power Players Artist Showcase featuring Llane

Llane performs “Será,” “Como Antes,” and “Más De Ti” in the Latin Power Players artist showcase.

12:30 p.m. ET – Latin Power Players Artist Showcase featuring Natalia Jimenez presented by Lexus

Natalia Jiménez performs “Gato Bajo la Lluvia,” “Creo en Mi,” and “El Lado Izquierdo de la Cama” in the Latin Power Players artist showcase.

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