Entertainment Netflix Launches Branded Merchandise Site, Exploring New Revenue Frontier
Halston's Family Says They Were Not Consulted on 'Inaccurate' Netflix Series
Ewan McGregor stars as the late designer in the upcoming Netflix biopic PEOPLE has reached out to Netflix for comment but has not heard back. © Provided by People Netflix Earlier this month, Netflix dropped the debut trailer for the Ryan Murphy-directed limited series, which premieres May 14. The clip opened with McGregor proclaiming: "I have a vision. I'm going to change the face of American fashion.
is developing a version of Hollywood studios’ longtime revenue generator, launching an online store for branded .
The boutique site, Netflix.shop, features items like Lupin throw pillows ($60), Yasuke anime hoodies designed by Hypwear’s Jordan Bentley ($74). While initial offerings are limited, the shop will soon expand to include items for shows like Bridgerton, Money Heist, The Witcher and. For now, the retail operation is up and running in the U.S. only, but it will reach global territories in the coming months, the company said.
40 Positive Affirmations for a Sunnier Outlook
"Nothing can dim the light that shines from within."
Josh Simon, Netflix’s VP of consumer products, joined the company in 2020 after a stint at Nike. He addressed the store opening in a blog post. “We’re thrilled to give fans a new way to connect with their favorite stories,” he wrote, “and to introduce them to the next wave of artists and designers who embrace the power of storytelling in all its forms.”
While it remains the dominant player in, with 207 million global subscribers, Netflix does not have the same makeup as other streaming players. Some divisions of traditional rivals like Disney, WarnerMedia, NBCUniversal and ViacomCBS, like linear TV networks, are distractions that Netflix doesn’t have to deal with.
This Week, the Best Dressed Stars Gave Us a Preview of Summer Style
Summer 2021 doesn’t officially start for another week, but celebrities have already begun wearing their seasonal best.
Yet those companies have mature and lucrative consumer products operations capable of providing significant financial contributions. Many individual properties can bring in billions in revenue and offer synergistic opportunities in theme parks and other settings. Netflix has steadfastly insisted it has no plans to introduce advertising into its service, but it is looking for ways to diversify its revenue to lessen its dependence on subscriptions.
Netflix’s approach to consumer products is not aiming for the high end at the outset. It is meant to be more bespoke and set up differently from the traditional mass-market strategy. Media companies, licensees and retailers have historically placed risky advance bets on the appeal of products set to arrive months later at critical times, like the end-of-year holidays. Due to fickle consumer tastes and the unpredictable nature of how film and TV titles will perform, the approach has often led to white-elephant items going unsold.
2021 Daytime Emmy Nominations: Full List
The nominations for the 48th annual Daytime Emmy Awards have arrived, including posthumous nods for hosts Alex Trebek and Larry King, as well as a snub for Ellen DeGeneres. Check out the fill list of nominees below. OUTSTANDING DRAMA SERIES The Bold and the Beautiful (CBS) Days of Our Lives (NBC) General Hospital (ABC) The Young and the Restless (CBS) OUTSTANDING LIMITED DRAMA SERIES The Bay (Popstar TV) Beacon Hill (reelwomensnetwork.com) ACheck out the fill list of nominees below.
By contrast, Netflix plans to look to compress the development cycle and more nimbly and selectively leverage titles delivered by the company’s massive content machine. As certain shows or films gain traction, as evidenced by indicators like social media buzz, the company hopes to be able to quickly cash in on customer appetites.
A number of online and physical retailers have already trafficked in Netflix merchandise, but the company has never had its own operation. Since starting to develop popular franchises, though, the company has signaled an interest in pursuing consumer products, though mostly as a component of marketing. On the company’s quarterly earnings interview in October 2017, then-CEO (now Co-CEO) Reed Hastings and content chief (now Co-CEO) Ted Sarandos pulled Christmas sweaters over their dress shirts. Festooned with garish print and twinkling lights, the garb was part of a suite of Stranger Things goods produced via a licensing deal with Target, tied to that season’s Halloween premiere.
“We’re learning how to do merchandising,” Hasting said. “You, too, can have one of these ugly sweaters,” Sarandos added. “It really celebrates the show in a great way.”
Lucifer (Netflix): Was the final of season 5 rewritten after the surprise announcement of a sixth season? (VIDEO)
© Screenshot Netflix Lucifer (Netflix): Was the final of season 5 rewritten after the surprise announcement of a sixth season? (VIDEO) Lucifer arrives on Netflix for the second part of his season 5. The opportunity to wonder if these episodes had to be rewritten since the platform decided to order a 6. season as fans of Tom Ellis , who unveiled many shooting secrets, you were probably, like many television journalists, very sad in learning that Lucifer was going to stop after the season 5.
Gallery: Variety’s Inaugural Silicon Valleywood Impact Report (Variety)
My first times: When will Season 2 come out on Netflix? .
© Instagram Netflix My First Times: When Will Season 2 come out on Netflix? Upon arrival on Netflix, my first times (Never Have I Ever, in English) made a sensation with the subscribers of the platform.