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Entertainment Free, Advertisement and Mobile: For example, Netflix is ​​expanding its own gaming business from

03:30  22 july  2021
03:30  22 july  2021 Source:   t3n.de

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Netflix is formally expanding into gaming , starting with mobile gaming , as they've announced in a letter to investors. Initially, we’ll be primarily focused on games for mobile devices. We’re excited as ever about our movies and TV series offering and we expect a long runway of increasing investment and growth across all of our existing content categories, but since we are nearly a decade into our push into original programming, we think the time is right to learn more about how our members value games .

Netflix is getting into gaming with mobile games , calling it a “core part of its subscription offering.” Netflix games will draw off Netflix originals, but it will also license games and greenlight standalone titles that could one day become their own Netflix original series or movie. In its quarterly letter to shareholders, the video-streaming service announced that it ' s currently in the “early stages” of expanding into games . On the earnings call, Netflix founder and co-CEO Reed Hastings said they are “pushing” on it, while COO and chief product officer Greg Peters called gaming a “core part of our

of the streaming providers into the video game area and first has mobile devices in sight. Later, the titles should also run on the common consoles.

Netflix hat in der Vergangenheit einen neuen Rivalen entdeckt: Fortnite. © Epic Games Netflix has discovered a new rivals in the past: Fortnite.

After the first reports about Netflix plans to enter the Gaming Business , the company confirmed this now. The offer should first include titles for smartphones and tablets, which are free for subscribers. "We are a one-product company," Vice-CEO Reed Hastings explained on Tuesday at a talk round over the quarterly figures. This a product is an all-in-one subscription, which will also contain Gaming . After Netflix has developed the largest subscription streaming service, it sees new competitors on the horizon. It is no longer just television and film contents, but also games that enhance the leisure of customers. The game market expands and is expected to have an volume of nearly 178 billion US dollars last year. For 2023 it is expected that the 200er mark falls.

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Netflix has confirmed its entry into the video game market , through a letter from the company itself to investors they have explained that they will start in the area of mobile games . So far, not many details have been given with which we can fulfill our expectations. We see games as another new category of content for us, similar to our expansion into original movies, animation, and unscripted television. Games will be included in Netflix members' subscription at no additional cost , as will movies and series.

In its latest financial results published on Tuesday, the company said it was currently “in the early stages” of expanding into games , building on its earlier efforts around interactive television (like Black Mirror Bandersnatch) and its Stranger Things games . Games will be included in members’ Netflix subscription at no additional cost, the company said, and initially it will be “primarily” focused on games for mobile devices. Netflix is said to now be recruiting for game development related roles, although it ’ s claimed the California-based company has yet to decide on an actual game development strategy.

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Netflix sets the focus on mobile devices

"We think that time is ripe to learn more about how our members appreciate games," the Group announced on Tuesday. First, he wants to develop titles to their own franchises. Later, independent games are to be added, which arise from novel and comic templates. Netflix wants to experiment with the form and imagine to follow original titles spinoffs in the form of films or series. Leaders said that all devices on which the streaming service is running are also candidates for these ambitions. First, you want to focus on mobile devices. Later, televisions, desktop computer and video game consoles are to be added. Due to the company's streaming competence, observers suspect that it will be a game streaming offer. That is, even complex games can be played on weak appliances because a server farm in the background takes over the computing work.

Free, ad-free, without in-app purchases

At the beginning, Netflix games should not advertise nor in-app purchases. There should also be no individual titles to buy. The content should be part of the total offer and initially serve to draw people deeper into the worlds of their own films and series. The market leader has nearly 210 million subscribers worldwide and last year made an profit of $ 1.35 billion . The year before, there were 720 million US dollars.

Netflix with sales and profit plus - Netflix share Powerful Somewhat Fixed .
The Streaming Providers Netflix has submitted its numbers for the expired price quota. © Provided by finanzen.net Daniel Roland / AFP / Getty Images The Streaming Giant Netflix has so few new users at the second quarter with its series and films in the second quarter can attract as never before in a quarter of a year. In the three months to the end of June, the global number of subscribers only increased by 1.5 million to a total of more than 209 million, as the company announced on Tuesday aft

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