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Entertainment HBO Max: Warner Bros. Will produce at least 10 films exclusively for the platform in 2022

16:38  23 july  2021
16:38  23 july  2021 Source:   allocine.fr

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Jason Kilar, the Director General of Warnermedia officially announced: Warner Bros. will produce at least 10 films exclusively for HBO Max EN 2022.

HBO Max : Warner Bros. va produire au moins 10 films exclusivement pour la plateforme en 2022 © Backgrid UK / Bestimage HBO Max: Warner Bros. Will produce at least 10 films exclusively for the platform in 2022

Managing Director of Warnermedia, Jason Kilaris spoke at the conference call on the results of the second quarter of AT & T, the mother-house of Warnermedia. He took the opportunity to answer questions about the distribution strategy for Warner Bros. next year.

Indeed, Warner Bros. Shaken the fine film industry 2020 by announcing that the entire Line-up 2021 would be available simultaneously in the movie theaters and the HBO Max platform. Decision which caused the IRE of the Creative Community of Hollywood.

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for 2022, Warner Bros. seems to come back to a more traditional strategy, but with an exclusive distribution of rooms shortened at 45 days. Kilar said he did not see the industry " return to the world before, that of 2015, 2016 or 2017 with films that remain 75 to 90 days in rooms before being available at home. "

To reinforce this decision, it relied on the example of Godzilla vs Kong , a real success for Warner Bros which has garnered $ 460 million in box office recipe. Sign that movie theaters are always a significant source of income for the studio.

" It is clear that movies count and will continue to import ," Kilar said. " They also have at home " for consumers who have registered at HBO max. It is obvious that this strategy responds to the change in consumer practices with the CVIV-19 crisis.

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  HBO Max : Warner Bros. va produire au moins 10 films exclusivement pour la plateforme en 2022 © HBO Max

In the second quarter, HBO and HBO Max exceeded 47 million US subscribers, an increase of 2.8 million compared to the first quarter. Globally, the number of subscribers reached 67.5 million at the end of June, compared with 63.9 million last quarter.

The movie distribution strategy for the line-up of 2022 will therefore be elaborated film by film. The studio should therefore favor an exclusive exit from its rooms in theaters for a window of 45 days. At the same time, Warner Bros. Increase the production volume of original films designed for HBO max.

Note that movies only for HBO Max will be able to see the inside of the dark rooms but under certain conditions: in restricted numbers, in selected locations and when they are supposed to be candidates for the Oscars.

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HBO Max is the latest television company to ramp up its push into podcasts. The WarnerMedia streamer has made a number of moves in the audio space and is bringing together a number of projects under the HBO Max banner and platform. The company is launching Batman: The Audio Adventures, a scripted original starring Jeffrey Wright as Batman, Rosario Dawson as Catwoman and John Leguizamo as the Riddler. This is separate from DC Comics’ own Batman podcast that it is making with Spotify. It comes as rivals such as Netflix also step up their plans in the audio space.

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