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Entertainment "You broke up": How Microsoft wanted to buy Nintendo in 1999

13:00  25 november  2021
13:00  25 november  2021 Source:   businessinsider.de

"You broke up": How Microsoft wanted to buy Nintendo in 1999

 20 years ago, in 2001, Microsoft brought the first Xbox to the market. Two years ago, in 1999, executives from Microsoft approached with a proposal to the Japanese Game Shares Nintendo : Microsoft would develop the hardware - a game console - and Nintendo would develop the games. In addition, Microsoft Nintendo would buy completely as part of the deal.

20 years ago, in 2001, Microsoft brought the first Xbox to the market.

Two years ago, in 1999, executives from Microsoft approached with a proposal to the Japanese Game Shares Nintendo : Microsoft would develop the hardware - a game console - and Nintendo would develop the games. In addition, Microsoft Nintendo would buy completely as part of the deal.

The reaction of Nintendo? "They broke out," said Kevin Bachus, former head of the third-party relations with Microsoft's relations at the beginning of the year of the BLOOMBERG fortune agency. "Imagine that you are only laughed for an hour. So the meeting ran off."

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in a digital museum, which Microsoft has set up the Xbox's 20th anniversary of the Xbox, you can now see a letter from the failed negotiations:

Despite the Testing "Spring 2000" at the bottom of the letter itself is the 20th , October 1999.

Writing the then Vice President for Hardware of Microsoft, Rick Thompson, sent to the then Vice-President for Business Affairs of Nintendo of America, Jacqualee Story, seems to be a response to a business meeting between Microsoft and two of the most important personalities of Nintendo to be: Nintendo Hardware Chef Genyo Takeda and Nintendo President Hiroshi Yamauchi.

in the letter writes Thompson, he understands the concerns of Mr Takeda regarding a possible partnership. He also refers directly to Nintendos "Dolphin" console, which was the Codename for what was finally going to market in 2001 as a Nintendo Gamecube.

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at the end of 1999, Microsoft worked on its first Xbox console, while Sony worked on the Playstation 2 and Nintendo on the Nintendo Gamecube. Sony should later attend both Nintendo and Microsoft by bringing the PlayStation 2 to the market in the holidays in 2000.

Microsoft's proposal on Nintendo was then that Nintendo could better compete with Sony Playstation 2 by working with Microsoft's hardware, which is concerned with the performance.

"We had Nintendo in January 2000 in our house to work out the details of a joint venture, where we had given them all the technical data of the Xbox," said the former Microsoft boss for business development, Bob McBreen, to Bloomberg. "Our argument was that her hardware was bad, and she was also compared to the Sony PlayStation."

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  „Sie haben sich kaputt gelacht“: Wie Microsoft 1999 Nintendo kaufen wollte © Provided by Business Insider Germany This product was translated and edited by Josh Groeneveld from English. The original can read

here .

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