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Entertainment to Nestlé-Deal: Spice trader gets counterwind

20:15  16 april  2022
20:15  16 april  2022 Source:   ksta.de

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the acquisition of the majority at the Hamburg spice dealer anchor herb by the world's largest food company Nestlé has led to a veritable shitstorm in social media. Whether Twitter, Facebook or Instagram - on all channels a large majority of users rejects the deal. Many threaten the founders Anne and Stefan Lemcke to betray their values, and terminate a boycott of the anchor wardright products. Also, a number of influencers, including Lefloid, turn from the company, which became known above all by the appearance in the television program "The Cave of Lions" (DHDL) 2016.

Das Logo von Nestlé. (Archiv) © AFP The logo of Nestlé. (Archive)

The grudge is directed against the choice of the new partner. The Nestlé Group has been in criticism for years. Many intend to make profit with his products profit at the expense of the poorest. But he is also in the fire because of the roding of the rainforest, the exploitation of water resources and most recently because of shops with Russia during the Ukraine war.

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Partner Finish Collaboration

Lefloid - known by his interview with the then Chancellor Angela Merkel (CDU) in July 2015 - wrote around 685,000 Instagram followers: "Since a cooperation with Nestlé is out of the question, we do not see any other Option, as the collaboration with anchor herb to end as quickly as possible. "

The founders Anne and Stefan Lemcke called critics meanwhile for moderation. "We are as a brand from the beginning for a very special customer proximity and a close exchange with our fans," said the founder couple on Thursday of the German Press Agenur. Therefore, anchor herb does not close the debate now. "What we do not accept are hatred in the network and insults of the people working with anchor with", both emphasized. They acknowledged that the criticism prevailed above all about social media is not traceless to them and the employees. But

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they are determined to prove "that we are serious when we say: anchor wardrome will remain anchor wardrome, we will continue to work as an independent company". The founder couple expressly apologized to inhaled cooperation partners. "We are truly sorry that we could not inform you in advance and be surprised by the news."

support came from the "Cave of the Lions" Juror and Investor Frank Thelen, who had taken an anchor herb under his fittich at that time. "Wow, who would have thought that at your DHDL appearance?!? Now you are leasing yourself and wins with anchor herb Nestlé as a partner, "he congratulated on Facebook. The love for the product, the Passion The team and a strong communication would have made anchor with one of the most successful food startups. "We say thank you at this point, respect and still wish a lot of success."

anchor herb had announced on Wednesday that Nestlé takes over the majority of the Hamburg spice dealer. The Group has taken over the shares of the existing investors - EMZ Partners, Thelens's shared Capital and Knälmann Ventures - as well as parts of the management shares and thus become the majority owner of the anchor wicker GmbH.

anchor sheets remains the information for an independent company with an independent brand, and Anne and Stefan Lemcke remain as a shareholder and brand ambassador on board. Anchorkraut GmbH from the south of Hamburg was founded in 2013 as a start-up. In the meantime, the company has dealt more than 230 and achieved sales of more than 500 spices and spice mixtures, sauces, teas and accessories sales in the middle double-digit million area. (dpa)

Nestlé takes over majority at the spice dealer anchor herb .
Hamburg. The food company Nestlé takes over the majority of the Hamburg spice trader anchor herb. Anchor's herb should be continued as an independent company. The 2016 brand became known through the founding show "The Led Cave". © Fabrice Coffrini The logo of the food company Nestlé (archive photo).

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