Money: Canada well-positioned to benefit from non-meat alternatives: Beyond Meat founder - PressFrom - Canada
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MoneyCanada well-positioned to benefit from non-meat alternatives: Beyond Meat founder

08:20  12 june  2019
08:20  12 june  2019 Source:   msn.com

Tim Hortons strikes deal with Beyond Meat to offer plant-based breakfast sandwiches

Tim Hortons strikes deal with Beyond Meat to offer plant-based breakfast sandwiches One of the most high profile companies in the fast-growing business of plant-based meat alternatives has struck a deal with one of Canada's biggest coffee chains to sell meat-free breakfast sandwiches across the country. Tim Hortons announced Wednesday that starting immediately, the chain's 4,000 locations across Canada are offering breakfast sandwiches made with Beyond Meat patties, a plant-based meal alternative whose popularity seems to be soaring.

At Beyond Meat , we started with simple questions. We hope our plant-based meats allow you and your family to eat more, not less, of the traditional dishes you love, while feeling great about the health, sustainability, and animal welfare benefits of plant protein.

Beyond Meat is a Los Angeles-based producer of plant-based meat substitutes founded in 2009 by Ethan Brown. The company's products became available across the United States in 2013.

Canada well-positioned to benefit from non-meat alternatives: Beyond Meat founder© Thomson Reuters Beyond Meat signage is featured on a screen during the company's IPO at the Nasdaq Market site in New York, U.S., May 2, 2019. REUTERS/Brendan McDermid MONTREAL — The transition from animal meat to plant-based alternatives will unleash a new era of agricultural productivity and Canada is well-positioned to benefit, Beyond Meat founder Ethan Brown said Tuesday.

The burger patties and sausages of the Californian company that are made from plant proteins have stormed the market, and even the stock market since the company's listing last month on the Nasdaq composite.

Beyond Meat sells products made from peas, canola oil, mung beans and rice protein that contain no soy, gluten or genetically modified foods.

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Beyond Meat this year began selling the Beyond Burger, for instance, a plant-protein burger sold fresh that sizzles and oozes fats while cooking on a griddle. Whole Foods Market apparently finds it close enough to the real thing that the supermarket chain has been selling Beyond Burger next to the meat

Beyond Meat , the L.A.-based company that makes the vegan alternative behind A&W's ultra-popular meatless burger, is bringing two new options to the The sausage patty will be available with veggies for a vegan option, or with egg for a meat -free but non -vegan alternative . The company has no plans

Brown took part in a discussion on "The Next Agri-Food Revolution" at the Montreal Conference of the International Economic Forum of the Americas.

In addition to the health benefits of his products, he believes that if water and farmland can be used to grow vegetables and other plant foods, the amount of food for human consumption will be exponential.

He pointed to a study indicating that a plant-based burger requires 99 per cent less water and 93 per cent less arable land to produce, not to mention reducing greenhouse gas emissions.

Canada can take advantage of this windfall, he said, citing the provinces of Manitoba and Saskatchewan, where farmland is vast.

There are so many possibilities with the food products used by Beyond Meat, including yellow peas and mustard seeds.

"You have the ability to grow them in abundance," said Brown, whose father teaches at the Faculty of Agriculture and Environmental Sciences at McGill University.

In Canada, the A&W fast food chain offers a hamburger containing a Beyond Meat patty, which is now available in many grocery stores.

Not wanting to be left behind, Tim Hortons has begun testing three new Beyond Meat lunch sandwiches and could distribute them across Canada by the end of the summer.

Companies in this story: (TSX:QSR, TSX:AW.UN)

China's shutout of Canadian meat scrambles global pork flow.
China's shutout of Canadian meat scrambles global pork flow

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