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MoneyTim Hortons strikes deal with Beyond Meat to offer plant-based breakfast sandwiches

18:35  12 june  2019
18:35  12 june  2019 Source:   cbc.ca

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Last summer, Beyond Meat struck a deal with burger chain A&W to offer their products in the chain's quick-service restaurants, and demand for the product soon overwhelmed supply. Wednesday's news makes Tim Hortons the second national fast -food restaurant to offer the product in Canada

Tim Hortons is testing Beyond Meat breakfast sandwiches and wraps, with plans to "Canadians are looking to incorporate plant - based options into their diets and we're thrilled to partner with Beyond Meat to test three Beyond Meat Breakfast Sandwiches – including an entirely vegan offering if the

One of the most high-profile companies in the fast-growing business of plant-based meat alternatives has struck a deal with one of Canada's biggest coffee chains to sell meat-free breakfast sandwiches across the country.

Tim Hortons announced Wednesday that starting immediately, the chain's 4,000 locations across Canada are offering breakfast sandwiches made with Beyond Meat patties, a plant-based meal alternative whose popularity seems to be soaring.

Last summer, Beyond Meat struck a deal with burger chain A&W to offer their products in the chain's quick-service restaurants, and demand for the product soon overwhelmed supply.

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Last summer, Beyond Meat struck a deal with burger combination A&W to offer their products in the chain’s quick-service restaurants, and demand for the result soon overwhelmed supply. Wednesday’s news makes Tim Hortons the transfer fast -food restaurant to offer the product in Canada

Tim Hortons will stop selling Beyond Meat in breakfast sandwiches just seven months after adding the “We launched other products, plant - based products, that were more limited-time offers to see if there Beyond Meat has expanded its reach in the fast -food business, with burgers sold at A&W

Related video: Why Tim Hortons thrives in Canada [Provided by Breakfast Television]

Wednesday's news makes Tim Hortons the second fast-food restaurant to offer the product in Canada, although the patties did recently become available for home consumption when they hit grocery stores last month.

"We've listened to our guests and are excited to be able to offer three delicious breakfast sandwiches that vegans, vegetarians, flexitarians and meat lovers can feel good about," Tim Hortons' chief operations officer Mike Hancock said.

'Protein-packed'

The chain will offer three varieties of the Beyond Meat patty, including in an English muffin with egg and cheese, in a tortilla wrap with egg, cheese and other ingredients, or in a 100-per-cent vegan form on a baked biscuit with lettuce and tomato.

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Following other fast food brands’ ventures into plant - based burgers and breakfast sandwiches , Tim Horton ’s is now offering three items that feature the Beyond Breakfast Sausage. Beyond Meat , the company behind the buzzy A&W Beyond Burger as well as A&W’s Beyond Meat Sausage and Egger

Tim Hortons launched breakfast sandwiches with the plant - based sausage patty in June and the plant - based burger patty in July. Plant - based fast food has gained popularity as diners become more conscious of how their food is sourced and its impact on the environment. The trend has given a big

"We're excited to introduce the Beyond Breakfast Sausage patty at Tim Hortons as a protein-packed breakfast solution," Beyond Meat founder and chief executive Ethan Brown said.

"For busy Canadians on the go, our Beyond Breakfast Sausage not only tastes great, but comes with the added environmental benefits of plant-based protein."

The company Beyond Meat recently went public on the stock market, and the company's shares have been on a tear ever since, having more than quintupled in value in their first month.

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