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MoneyA grocery store's plan to shame shoppers for using plastic bags completely backfired

18:26  11 july  2019
18:26  11 july  2019 Source:   nationalpost.com

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The idea was to shame shoppers for using plastic bags and convert them to eco-friendly, reusable bags . Instead, people flocked to the grocery store , paying the five-cent plastic bag penalty just to get their hands on the unique designs. Kwen clearly didn’t expect his eco-effort to backfire like that.

A Canadian grocery store put embarrassing slogans on plastic bags , such as "Wart Ointment Wholesale" and Public shame . That' s the tactic one Canadian grocery store used to get customers to ditch single- use plastics and instead utilize reusable shopping bags . But the scheme backfired .

A grocery store's plan to shame shoppers for using plastic bags completely backfired © East West Market/Instagram An example of one of the slogans used on East West Market's plastic bags.

Shaming your customers will certainly deter them from frequenting your business, right? Well, for a Vancouver grocery store, that couldn’t be more wrong.

East West Market owner David Kwen implemented a colourful way of encouraging his shoppers to bring their own reusable bags. For customers who forgot them, their groceries were packed in head-turning plastic bags that read “Wart Ointment Wholesale,” “Into the Weird Adult Video Emporium” or “The Colon Care Co-Op.”

The idea was to shame shoppers for using plastic bags and convert them to eco-friendly, reusable bags. Instead, people flocked to the grocery store, paying the five-cent plastic bag penalty just to get their hands on the unique designs.

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A Grocery Store ' s Plan To Shame Customers Into Using Reusable Bags Backfired Public shame . That' s the tactic one Canadian grocery store used to get

Store owner David Kwen wanted the bags to bring more awareness to the need to reduce plastic However, what was a good intention actually backfired pretty hard. Soon, people were flocking to the market There was even text on the plastic bags that said, “Avoid the shame . Bring a reusable bag .”

Kwen clearly didn’t expect his eco-effort to backfire like that.

View this post on Instagram

A post shared by East West Market (@eastwest.market) on Jun 7, 2019 at 8:15pm PDT

The bags were meant to be a deterrent, but Kwen wasn’t crushed by his attempts to make his customers more green.

“The underlying thing is that it creates conversation and that’s what we actually wanted to get across to the general public,” he told NPR .

Now, in an effort to meet customer demand while also being environmentally conscious, Kwen will print the slogans on canvas tote bags so shoppers can reuse them.

Thank you guys for your patience ❤️ Our canvas bags will be available for purchasing very soon! ????

Posted by East West Market on Monday, July 8, 2019

The plastic bags have become so popular, some out-of-city fans have even been asking whether the owner will make the canvas ones available to purchase online.

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A Grocery Store ’ s Strategy To Shame Customers Into Using Reusable Bags Backfires . If people are already responding to this plan , imagine what great change David could bring. According to reports, Less than 10% of plastic used in Canada actually gets recycled.

Vancouver' s East West Market printed embarrassing slogans on its plastic bags so customer' s wouldn't want them. nationalpost.com. news/canada/ a - grocery - stores - plan - to -discourage- shoppers -from- using - plastic

One user commented “Global delivery to (Australia) please!” Another on the east coast said she’d love to order some.

Vancouver doesn’t have an all-out plastic bag ban in the city and charges customers five cents per bag. Victoria, in an effort to phase out plastic bags, charges 25 cents per plastic bag.

Related video: Grocery store creates embarrassing plastic bags [Provided by The Canadian Press]

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