Money: Netflix taps the BBC for its new marketing chief - PressFrom - Canada
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MoneyNetflix taps the BBC for its new marketing chief

13:06  12 july  2019
13:06  12 july  2019 Source:   cnbc.com

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Being a market initiator Netflix in its initial years hardly faced any rivalry. Times have now changed with the internet now readily available in the third world countries competition have increased drastically for the brand over the years with local and regional players targeting with their original contents.

  • Netflix appointed Jackie Lee-Joe as chief marketing officer (CMO) on Friday
  • Lee-Joe has been CMO of BBC Studios since 2015.
  • Netflix's CMO of seven years Kelly Bennett left the company in March.
Netflix taps the BBC for its new marketing chief© Provided by CNBC LLC A remote control is seen being held in front of a television running the Netflix application

Netflix appointed Jackie Lee-Joe as chief marketing officer (CMO) on Friday, filling a key role as the company faces increased streaming competition.

Lee-Joe has been CMO of BBC Studios since 2015 and will start the role in September, Netflix said in a press release.

"Jackie is a truly original thinker with a wealth of global experience — making her the perfect fit as our next Chief Marketing Officer. I'm excited to work with her in promoting our brand and original programming in new and creative ways to our members all around the world," said Ted Sarandos, Netflix chief content officer.

Netflix's CMO of seven years Kelly Bennett left the company in March, adding to a string of high-profile departures. The company is facing increased competition in the video streaming space from brands like Amazon, Disney, Hulu and HBO.

Shares of the streaming giant traded flat in extended hours following the announcement.

Netflix plunges on bad news about subscriber growth.
Netflix added fewer paid subscribers than expected in the second quarter as the video streaming pioneer raised prices in some of its major markets, including the United States. Netflix added 2.7 million paid subscribers internationally, compared with analysts' estimate of 5.05 million, according to IBES data from Refinitiv. The stock sank 11% in after-hours trading.

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