Money fight against counterfeit goods: Amazon allies with US government and DHL

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The operation relies on Amazon ’s Counterfeit Crimes Unit, along with DHL and Customs and Border Patrol, to stop counterfeit goods from entering the United States . ‘Operation Fulfilled Action’ unites Amazon , IPR Center, DHL , and Customs and Border Patrol.

Logistics company DHL and US Customs and Border Protection will also join in the project. In June, Amazon also established a Counterfeit Crimes Unit as a means to look into suspected fake items and even Amazon filed a lawsuit against two social media influencers in early November, alleging that

Amazon has announced that it has launched a concerted campaign against counterfeit goods. In addition to Amazon itself, the logistics company DHL and the US customs authority CBP are involved.

© Amazon Amazon certainly has the ability to control which goods end up where.

As the world's largest retailer, Amazon has been cooperating with the US customs authority CBP (Customs and Border Patrol) and its subdivisions for a long time to quickly track down counterfeit goods and stop their sales.

Goal: Counterfeits shouldn't even reach the USA

The new “Operation Fulfilled Action” project is somewhat larger. Here, Amazon not only cooperates with the National Coordination Center for Intellectual Property Rights (IPR), a US government center under the responsibility of the CBP and the Department of Homeland Security. The logistics company DHL is also on board. Amazon announced this in a blog post . The goal of the project is to prevent counterfeiting from reaching American soil in the first place. To this end, the participants want to bring together their respective experiences and data on typical flows of goods and evaluate them accordingly.

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Amazon and the US government 's IPR Center have launched Operation Fulfilled Action in a bid to stop counterfeits from going on sale. WASHINGTON — The federal government recognized President-elect Joe Biden as the “apparent winner” of the Nov. 3 election on Monday, formally starting

Logistics company DHL and US Customs and Border Protection will also join in the project. In June, Amazon also established a Counterfeit Crimes Unit as a means to look into suspected fake items and even Amazon filed a lawsuit against two social media influencers in early November, alleging that

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Amazon only launched its own department for the fight against counterfeit goods, the so-called Counterfeit Crimes Unit , in the spring of this year and has been through a more serious and since then noticed more aggressive handling of counterfeits. This includes the fact that the Amazon unit has in the meantime acted proactively against infringers. The previous strategy had only consisted of subsequently excluding providers of counterfeit goods from the platform.

Amazon is not only a retailer itself, but above all the operator of various marketplaces worldwide. In principle, every trader can offer and sell his goods on these marketplaces. This is an ideal platform for counterfeit goods too.

Amazon: Big, but not big enough

The fact that the customs authorities are allied with Amazon, of all places, is primarily due to the sheer size of the provider. However, this size will not be enough to cope with the problem of counterfeit goods in the long term.

That is now an annual volume of 1.7 trillion US dollars. With around 160 billion dollars in marketplace sales per year, even if Amazon were recruited entirely from counterfeits, it would only have a ten percent share of the total volume.