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Money McDonald's Canada apologizes, pulls ad offending museum supporters

08:40  12 january  2018
08:40  12 january  2018 Source:   cbc.ca

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McDonald ' s has apologized and pulled a radio ad that upset supporters of Canadian museums . The 15-second piece compared the value of spending Ad 'in no way meant to offend ': McDonald ' s . In an email, external communications manager for McDonald ' s Canada Adam Grachnik told CBC the

McDonald ’ s in Canada has apologized and pulled a national 15-second radio advertisement from the air after facing harsh criticism that it belittled Calogheros was so incited by the ad that she felt was locally produced and specifically referring to the Exploration museum that she reached out to the

A McDonald's ad that aired on radio stations in B.C. suggested $5 is better spent on a McPicks meal than a trip to the museum.© Provided by Canadian Broadcasting Corporation A McDonald's ad that aired on radio stations in B.C. suggested $5 is better spent on a McPicks meal than a trip to the museum.

McDonald's has apologized and pulled a radio ad that upset supporters of Canadian museums.

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McDonald ' s has apologized and pulled a national radio ad that encouraged people to buy its fast food offerings rather than visit a museum after facing criticism.

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The 15-second piece compared the value of spending $5 at McDonald's to spending $5 on a museum tour.

"You could get a museum tour for $5," the male narrator says. A woman playing the role of a museum guide then cuts in.

"There were dinosaurs and then there weren't," she says. "OK, then, exit through the gift shop!"

a screenshot of a cell phone: Bell Media-affiliated Sun FM in Vernon said they are reaching out to the people responsible for the McDonald's advertisement in order to pass along the concerns of museums.© Provided by Canadian Broadcasting Corporation Bell Media-affiliated Sun FM in Vernon said they are reaching out to the people responsible for the McDonald's advertisement in order to pass along the concerns of museums.

The narrator then returns to inform listeners that, alternatively, they could spend their $5 (plus tax) on a value meal with a sandwich, fries and drink, "at participating restaurants."

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Normally a McDonald ' s radio ad makes you want to stop by for a burger and fries. The 15-second ad compared what it's like to spend five dollars at McDonald ' s versus spending five "We appreciate that museums are trusted, respected and informative places about Canadian culture and apologize for

McDonald ’ s Restaurants of Canada has apologized and pulled a national radio ad that encouraged people to buy its fast food offerings rather than visit a museum after Canadian museums pushed back.

Ad was 'insidious': museum director

The piece drew the ire of museum supporters, including Exploration Place CEO Tracy Calogheros in Prince George, B.C.

"I get that it's probably intended to be funny, but it's insidious," she told CBC Radio West host Sarah Penton.

"It targets the exact demographic that we're trying to reach, young families with kids... to tell people that you're better off going to McDonald's than you are going to an educational institution for an informal learning session."

Listen to a full interview with Calogheros and hear the ad

The advertisement, which was running in markets across Canada, upset other museums and their supporters, prompting calls for the piece to be pulled.

Ad 'in no way meant to offend': McDonald's

In an email, external communications manager for McDonald's Canada Adam Grachnik told CBC the company was doing just that.

"It was meant as a humorous way of promoting the new $5 McPick Meal Deal, and in no way meant to offend," Grachnik wrote.

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McDonald ’ s Restaurants of Canada has apologized and pulled a national radio ad that encouraged people to buy its fast food offerings rather than visit a museum after Canadian museums pushed back. Company spokesperson Adam Grachnik said the 15-second ad , which played down how

SUBSCRIBE to receive more videos for free. Mcdonald ' s apologizes , pulls radio ad after facing criticism from dinosaur museum McDonald ’ s in Canada has apologized and pulled a national 15second radio advertisement from the air after facing harsh criticism that it belittled museums .

"We appreciate that museums are trusted, respected and informative places about Canadian culture and apologize for any offence."

a person standing posing for the camera: Tracy Calogheros, CEO of The Exploration Place Museum in Prince George, is upset by a new McDonald's ad she feels 'belittles' museums.© Provided by Canadian Broadcasting Corporation Tracy Calogheros, CEO of The Exploration Place Museum in Prince George, is upset by a new McDonald's ad she feels 'belittles' museums.

Calogheros said she received a call from McDonald's Canada telling her the same thing, and she had accepted the apology.

"I think it was very sincere," she said. "I never thought McDonald's went out with the ad campaign trying to offend museums... I just think they missed the mark."

She also said she had been up until midnight responding to texts and emails from other people upset by the ad.

"The best part about all of this was learning just how much the Exploration Place's visitors love us," she said.

Read more reaction to the advertisement on Twitter.

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