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Money Bakery to offer free bread in exchange for bread price-fixing $25 gift cards

16:12  19 january  2018
16:12  19 january  2018 Source:   cbc.ca

You can sign up for the $25 Loblaw gift card starting today. Here’s how.

  You can sign up for the $25 Loblaw gift card starting today. Here’s how. Some estimate Loblaw pocketed a whopping $1 billion in extra profit made on bread bought by all Canadians at the grocery chain over the 14 years. “We don’t believe $25 is much in the way of compensation,” says Bruce Cran, president of the Consumer’s Association of Canada (CAC), based in Vancouver. “A gift card for a few loaves of bread is not enough accountability for the length of time this scheme went on.

a piece of food: Erwin's Fine Baking is hoping its bread price-fixing gift card campaign will introduce people in the community to bread made in a local bakery.© Erwin's Fine Baking Erwin's Fine Baking is hoping its bread price-fixing gift card campaign will introduce people in the community to bread made in a local bakery.

A bakery in Kamloops, B.C., is offering customers fresh-baked bread in exchange for the $25 gift cards some large grocery stores are giving out in response to the bread price-fixing scandal. The bakery will then give the gift cards to local charities.

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Judge rules Loblaw gift card terms not misleading

  Judge rules Loblaw gift card terms not misleading TORONTO - An Ontario judge has ruled that it's too early to determine the enforceability of Loblaw Companies Ltd.'s policy that consumers who receive a $25 gift card from the company waive their right to that sum in possible future settlement money from a bread price-fixing scheme class-action lawsuit. Ontario Superior Court of Justice Edward M. Morgan dismissed a motion challenging the terms of Loblaw's gift card plan. The company announced Monday L

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"It was an opportunity that I saw for us to get people to come through the door, people that may or may not have been here before, people who are starting to doubt the validity of what they're being told about the food that they're buying and what they're paying for it," said Robyn Haley, co-owner of Erwin's Fine Bakin g.

"It's a great way to collect those gift certificates and give them to the groups that we support."

Loblaws, which has been at the centre of the illegal bread price-fixing scandal, is offering $25 gift cards to customers as an apology for its involvement in the scandal.

Related video: Save-On-Foods Follows Loblaws, Offers $25 Rebate After Price-Fixing Claims

B.C.-based Save-On-Foods — though it was never part of the bread price-fixing scandal — has also offered customers a $25 gift card as a "shopping incentive."

Loblaw says it doesn’t plan to cap number of gift cards

  Loblaw says it doesn’t plan to cap number of gift cards Grocer clarifies policies around make-good after price-fixing scandalL

Haley saw this as an opportunity to introduce the community to a local business that makes fresh bread every day. The bakery will give out a punch card for five loaves of bread for each $25 gift card it receives.

"The processing aids that go into those frozen baked breads are really unhealthy," she said.

"People don't understand the difference for their health or in the value of what they're getting."

Erwin's Fine Baking supplies day-old bread and buns to the local First Nations Housing Authority and the JUMP program, a drop-in centre that provides meals to low-income and homeless people in Kamloops.

Haley said she's also considering contributing donated gift cards to a local school breakfast program.

Erwin's Fine Baking announced the initiative Wednesday and feedback on the Facebook post has been positive so far. Haley isn't sure how many cards they will be able to collect or how the whole idea will go over with the community, but she sees it as an opportunity to educate people on the food they eat.

"It's going to be very interesting to see if people respond to it," Haley said. "I hope the whole situation makes people step back and look at the dynamic of the food industry."

Bread price scandal sparks immunity debate .
CALGARY - The national bread price-fixing scandal has sparked heated debate over the Competition Bureau's immunity granting program, with a law enforcement expert defending the practice and a government accountability critic arguing it just lets offenders get away with crimes. Bakery wholesaler George Weston Ltd. and subsidiary grocer Loblaw Companies Ltd. were granted immunity from prosecution in return for their co-operation in the price-fixing investigation under a long-standing bureau program that grants freedom from sentencing to the first party in a cartel who volunteers to co-operate.

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