Offbeat A city in Lithuania is marketing itself as 'the G-spot of Europe'

10:06  09 august  2018
10:06  09 august  2018 Source:   msn.com

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LITHUANIA ’S CAPITAL IS pressing ahead with controversial plans for a raunchy international advertising campaign that refers to the city as the “ G - spot of Europe ”, despite opposition from the church and central government.

The text reads: 'Vilnius, the G - spot of Europe . Nobody knows where it is, but when you find it, it's amazing.' Tourism chiefs in Lithuania 's capital have come under fire for a sexualised advertising campaign to promote the city as the Pope prepares to visit next month.

a close up of a man: 5a6cdd5bfc7e93e33e8b4569© Provided by Business Insider Inc 5a6cdd5bfc7e93e33e8b4569 - The capital of Lithuania is launching a suggestive advertising campaign billing itself as the ‘G-spot of Europe.’

This campaign is launching a month before Pope Francis makes a tour of the Baltic countries, beginning in Lithuania.

-Created by students, the campaign hopes to bring the millennial travel market to Vilnius.

Could you point out Lithuania on a map? If you’re having trouble, a new campaign for Lithuania's capital city, Vilnius, is turning up the heat to help you out.

In a new adverts launching tomorrow, Vilnius is referring to itself as the "G-spot of Europe."

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Tweet with a location. You can add location information to your Tweets, such as your city or precise location, from the web and via third-party applications. Lithuanian capital Vilnius marketing itself as the G - spot of Europe .pic.twitter.com/AOyWg5mMQL.

Lithuania 's latest campaign to boost tourism by describing its capital city as Europe 's G - Spot has been criticised by the Catholic Church ahead of Pope Francis' visit. Advertising campaign introducing # Lithuania n capital #Vilnius as " the G - Spot of Europe ", is the best for the international market

Playing off the idea of a G-spot — the mythically hard-to-find spot on the female body known to induce intense sexual pleasure — this new campaign aims to present the city as a travel destination for millennials and more.

Inga Romanovskienė, Director of Go Vilnius, the Vilnius Tourism and Business Development Agency, said in a press release yesterday, "When it comes to attracting the modern tourist we’re dealing with a very high level of competition with other European cities and countries investing heavily in destination marketing. The young creatives who came up with 'Vilnius; the G-spot of Europe' presented an extremely engaging idea to drive interest in the city."

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But the multimedia campaign, targeted toward UK and German markets, is launching just a month before Pope Francis’ tour of the Baltic countries.

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A cheeky tourist ad that proclaims Lithuanian capital Vilnius the ‘ G - spot of Europe ’ and gives a smart explanation to the metaphor has not However, the company said the city authorities in Vilnius were satisfied with the result and plan to develop the idea further. Trends: Europe news Lithuania news.

The poster produced by two students referring to Lithuania ’s capital as Europe ’s G - spot really sums the city up: it is not where you thought it was. It is not in eastern Europe , not even in central Europe , but the capital of a Baltic state in northern Europe .

Some Lithuanian priests "expressed concerns that the ad used 'women’s sexuality for advertising' and gave 'wrong ideas' about Vilnius," in addition to previously requesting the campaign be postponed until after Pope Francis’ visit, according to the Associated Press.

a close up of sunglasses: reklama vilniui© Provided by Business Insider Inc reklama vilniui

Jurgis Ramanauskas, one of the student creators of the campaign, said in the press release, "Few people know where Vilnius really is, but when they arrive they fall in love with the city. This insight came from our conversations with international visitors, and we formulated the idea that Vilnius is synonymous with the G-spot theory — nobody knows where it is, but, when it is discovered, everyone is very pleased!"

While it’s unclear how this will play into the impending papal visit, Lithuanian Prime Minister Saulius Skvernelis said to Lithuanian public broadcaster LRT on Tuesday, "I think it’s a strange advertising choice, but I believe it does not cross the line in a democratic country."

To experience the new campaign, visit www.vilniusgspot.com or #vilniusgspot.

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