Sports: Monster Energy alleges Raptors logo is too much like its own - PressFrom - Canada
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SportsMonster Energy alleges Raptors logo is too much like its own

15:06  12 june  2019
15:06  12 june  2019 Source:   thescore.com

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Monster 's logo is of three jagged vertical gashes, resembling those from a claw, usually green on a featureless black background. It argues the different sets of Raptors claws are too different for one to be an outgrowth of the other. The fight over who has the rights to use what look like traces from

+ Whether or not the NBA’s Toronto Raptors take home the league championship after tonight’s basketball game, the team still faces a court battle of a very different kind. Monster Energy , makers of a well-known sports drink, says the team’s logo of a clawed-up basketball is too similar to theirs.

Monster Energy alleges Raptors logo is too much like its own© Brian Lawdermilk / Getty Images Sport / Getty

The Golden State Warriors aren't the only battle the Toronto Raptors have on their hands.

The makers of Monster Energy - a well-known energy drink - are claiming the Raptors' clawed-up logo is too similar to their own, according to The Canadian Press. The dispute has been ongoing for four years.

Monster Energy alleges Raptors logo is too much like its own© Provided by Score Media Ventures INC Tom Szczerbowski / Getty Images Sport / Getty

Maple Leaf Sports and Entertainment (MLSE) - the owner of the Raptors - has used the logo since 2014; Monster raised objections almost immediately after MLSE attempted to register the design.

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The American beverage manufacturer alleges that Maple Leaf Sports and Entertainment, which owns the Raptors , is infrining upon their own copyright with a "As the case stands today, Monster Energy just moved in May of 2019 to block the Raptors ' argument that its old logo would preclude Monster

Griffin confirmed an earlier report that he will meet with projected No. 1 pick Zion Williamson and his family. The Pelicans have the top pick and are expected to Thunder's George undergoes successful left shoulder surgery. 7h ago. • Monster Energy alleges Raptors logo is too much like its own .

"(Monster) has sold billions of dollars worth of goods under (its) mark," say documents Monster filed in June 2015 with the U.S. Patent Office's trial and appeal board.

"(Monster) will be damaged by registration of the (Raptors) in that the mark will dilute the distinctive qualities of (Monster's) mark ... and will lessen the ability of (Monster's) mark to distinguish its goods."

The energy drink has featured a three-gash logo since 2002, but MLSE argues the Raptors have used a design with three claw marks and a basketball since their inception in 1994 and considers the club's current logo a development from the original one.

"(Monster) will not suffer added damage from the continued existence of the challenged applications," MLSE said in legal filings.

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