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SportsMonster Energy alleges Raptors logo is too much like its own

15:06  12 june  2019
15:06  12 june  2019 Source:   thescore.com

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The makers of Monster Energy - a well-known energy drink - are claiming the Raptors ' clawed-up logo is too similar to their own "( Monster ) has sold billions of dollars worth of goods under ( its ) mark," say documents Monster filed in June 2015 with the U.S. Patent Office's trial and appeal board.

Monster Energy drink claims Raptors logo too similar to its own . "It appears on its face the logos are pretty different." Considering how popular Raptors apparel has become during the current playoff run, you can be sure Monster Energy is going to keep up its efforts to win this case.

Monster Energy alleges Raptors logo is too much like its own© Brian Lawdermilk / Getty Images Sport / Getty

The Golden State Warriors aren't the only battle the Toronto Raptors have on their hands.

The makers of Monster Energy - a well-known energy drink - are claiming the Raptors' clawed-up logo is too similar to their own, according to The Canadian Press. The dispute has been ongoing for four years.

Monster Energy alleges Raptors logo is too much like its own© Provided by Score Media Ventures INC Tom Szczerbowski / Getty Images Sport / Getty

Maple Leaf Sports and Entertainment (MLSE) - the owner of the Raptors - has used the logo since 2014; Monster raised objections almost immediately after MLSE attempted to register the design.

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Monster 's logo is of three jagged vertical gashes, resembling those from a claw, usually green on a featureless black background. It argues the different sets of Raptors claws are too different for one to be an outgrowth of the other. The fight over who has the rights to use what look like traces from

Pretty sure the Raptors came first. By like , millions and millions of years. or a way to lose alot of Canada sales. I'm not even in Canada and i do drink Monster occasionally but will be changing to one of the other hundreds of energy drinks now due to how utterly ridiculous this lawsuit is.

"(Monster) has sold billions of dollars worth of goods under (its) mark," say documents Monster filed in June 2015 with the U.S. Patent Office's trial and appeal board.

"(Monster) will be damaged by registration of the (Raptors) in that the mark will dilute the distinctive qualities of (Monster's) mark ... and will lessen the ability of (Monster's) mark to distinguish its goods."

The energy drink has featured a three-gash logo since 2002, but MLSE argues the Raptors have used a design with three claw marks and a basketball since their inception in 1994 and considers the club's current logo a development from the original one.

"(Monster) will not suffer added damage from the continued existence of the challenged applications," MLSE said in legal filings.

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