Sports DAZN, a new hope for French football?

08:55  23 november  2020
08:55  23 november  2020 Source:   sofoot.com

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The world is changing but the way you watch football has stayed the same. Scheduled programming has been replaced by Netflix and Amazon Prime. How the 'Netflix of sport' could change the way supporters watch football as UK-based DAZN have success with fan-friendly model around the world.

Keep checking back on the DAZN website for new countries being added to the service. More modern additions may be easier for VPNs to bypass. Try your VPN with DAZN and let me know if it works for you. Leave a comment down below if you have any questions or experience using VPNs to access

  DAZN, un nouvel espoir pour le football français ? © Provided by Sofoot

The DAZN sports streaming channel is due to arrive in France on December 1st. For now, a combat sports broadcaster, this new player is entering a market that is already in bad shape, saturated and on the verge of collapse. Unless in reality, this is the perfect time to take an interest in French football rights?

The box was to be launched with great fanfare on May 2, in 200 countries for an unbeatable price: 1 € 99 per month, all with a catalog of rights provided in boxing and combat sports, in particular the clashes of the Mexican star Canelo Álvarez or world champion Anthony Joshua. On paper, as much to say that DAZN (pronounced "Da Zone") had everything to please lovers of chestnuts and open arcades. Of course, the coronavirus crisis changed everything, and the release was postponed to December 1. “Sport Netflix” will therefore indeed arrive in France, after initial successes in Germany, Austria, Switzerland, Brazil and the United States. The brand, created in 2016 and owned by the American billionaire Len Blavatnik, already owner of Deezer, has established itself for 4 years as a formidable pure player in OTT ("Over The Top"), fully available on the internet. Its investments of several hundred million euros in all sports, offered to a large and increasingly connected audience - disinterested in traditional television consumption, versatile and attracted by change and flexibility - has enabled DAZN to quickly become an important player in the global market. Everything would therefore indicate that it will soon be able to take a long-term position in France, after the launch of its offer in a few days. Will

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DAZN join in the dance?

With Mediapro's setbacks and concerns about a probable deflation of TV rights in Ligue 1, the LFP would have every interest in attracting new players, rather than leaving Canal + the only winner , and allowing competition to intensify. already well damaged. However, while DAZN has positioned itself on football rights in Germany or the United States and narrowly lost UEFA prizes in Italy, there is no indication that he wants to come to French football soon.

On the off side, the DAZN folks seem unconcerned, admitting that no discussion has been started between them and the League. After all, they would have no interest in it, as Arnaud Simon, CEO of Founder In & OutStories and former head of Eurosport : points out “I chat regularly with DAZN. As far as I know, they don't seem to be interested in French football at the moment. The market is blocked, the rights are expensive. There would be a whole strategy to be established. Like Canal +, which is not showing itself to be interested, DAZN cannot invite itself at the risk of inciting the League to play competition and raise prices. Not stupid, the wasp ... It's the law of the market. DAZN may appear as an actor in the making, modern and adaptable, with a very affordable, flexible and structured offer, it would be pointless for them to present themselves to the League, even if the rights were put back on sale or the contract with Mediapro broken off. On the contrary, they have to be desired, to show that French football needs them more than they need football rights.

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The weight of piracy

The other point of friction is the specificity of the French market. Already marked by its “hypercompetitive”, with 5 pay channels (a record), Canal +, beIN Sport, RMC Sport, Téléfoot and Eurosport, France is also, according to Laurent de Camas, managing director of beIN Sport, “the countries where the legislation against sports piracy is the weakest in Europe ”. Asked during the Media en Seine festival, the leader specifies that "when a streaming link is available, the courts have no direct means of stopping it, of stopping its advertising or visibility, of canceling the signal. You have to go through legal advisers, file a complaint, go to trial and that takes time. [...] Everywhere else, in Spain, Italy or Great Britain, there is an interlocutory injunction. A judge can instantly, as soon as the piracy is observed, order the site to be closed. "

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If a French player (Benjamin Mendy), who right now should only be concerned about celebrating his It's terrible that our team is being insulted all over the internet for "not being French ". I'm so sad for our players. Also, if you are interested in French football and why we produce so many good players, I

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For Laurent de Camas, sports piracy costs broadcasters in France more than 100 million euros per year and alters the attractiveness of the market. Last March, a law should have been passed in favor of this legislative change, but it was postponed sine die after the establishment of the state of health emergency and the start of the coronavirus crisis. "This is not to reassure broadcasters, including Mediapro ," explains Laurent de Camas. And new actors could be discouraged from returning. » Like DAZN? Let’s say it simply: “Sports Netflix” would have no interest in winning the rights to French football, given the context, given the price set, given its pricing strategy, with offers for less than € 2, and seen the fragile anti-piracy legislation. But in the face of changes in consumption by the French and the announced fall of television in the face of the rise of the Internet and digital pure players , DAZN would also have everything to gain. And our championships too?

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