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Sports Vans co-founder Paul Van Doren dies at 90

05:45  08 may  2021
05:45  08 may  2021 Source:   thecanadianpress.com

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Los Angeles (AP) -- Paul Van Doren , co - founder of the Vans company whose iconic Southern California sneakers were beloved by skateboarders and became an international success, has died . He was 90 . The company, based southeast of Los Angeles in Costa Mesa, announced Van Doren ’s death on social media Friday but “ Paul ’s bold experiments in product design, distribution and marketing, along with his knack for numbers and efficiency turned a family shoe business into a globally recognized brand.” Van Doren was a high school dropout who moved to Southern California from the Boston area.

Vans founder and footwear industry pioneer Paul Van Doren has died . He was 90 . Members of the Van Doren family have confirmed his passing through social media today. This afternoon, Vans offered a statement about the late sneaker pioneer via Instagram. More from Footwear News. “It is with a heavy heart that Vans announces the passing of our co - founder , Paul Van Doren . Paul was not just an entrepreneur; he was an innovator. The Van Doren Rubber Company was the culmination of a lifetime of experimentation and hard work in the shoe industry,” the company wrote.

a man talking on a cell phone © Provided by The Canadian Press

LOS ANGELES — Paul Van Doren, co-founder of the Vans company whose iconic Southern California sneakers were beloved by skateboarders and became an international success, has died. He was 90.

The company, based southeast of Los Angeles in Costa Mesa, announced Van Doren’s death on social media Friday but didn’t provide any details.

“Paul was not just an entrepreneur; he was an innovator,” the company said. “Paul’s bold experiments in product design, distribution and marketing, along with his knack for numbers and efficiency turned a family shoe business into a globally recognized brand.”

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Paul Van Doren , who co-founded the Costa Mesa-based shoe company Vans , died on Thursday, May 6. He was 90 . Vans announced Van Doren ’s passing on social media, releasing this statement: “It is with a heavy heart that Vans announces the passing of our co - founder , Paul Van Doren . Paul was not just an entrepreneur; he was an innovator. “The Van Doren Rubber Company was the culmination of a lifetime of experimentation and hard work in the shoe industry. Paul ’s bold experiments in product design, distribution and marketing, along with his knack for numbers and efficiency turned a family

Vans announced Van Doren 's passing in a post to Twitter this afternoon. His cause of death is not yet known. "It is with a heavy heart that Vans announces the passing of our co - founder , Paul Van Doren . Paul was not just an entrepreneur; he was an innovator," the company wrote. “The Van Doren Rubber Company was the culmination of a lifetime of experimentation and hard work in the shoe industry. " Paul ’s bold experiments in product design, distribution and marketing, along with his knack for numbers and efficiency turned a family shoe business into a globally recognized brand

Van Doren was a high school dropout who moved to Southern California from the Boston area. Van Doren, his brother James (who died in 2011) and business partners Gordon Lee and Serge Delia opened the Van Doren Rubber Co. in Orange County in 1966, making and selling their own shoes. At first, they struggled to produce enough of the product to fill the shoeboxes on store shelves.

Van Doren had two decades of experience in shoe manufacturing but none in retail, he recalled.

“The first person gave me a $5 bill; a pair of shoes was $2.49," he told Los Angeles Magazine last month after releasing his memoir, “Authentic.”

“But I didn’t have any money in the cash register, so I gave her the shoes,” Van Doren said. “We ended up selling 16 or 18 pair of shoes that day. You know what? I said, ‘Come back later to pay.' Every one of those people came back and paid."

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Vans founder and footwear industry pioneer Paul Van Doren has died . He was 90 . Members of the Van Doren family have confirmed his passing through social media today. Last month, Van Doren released his memoir, aptly titled “Authentic.” The book chronicled his early days in footwear as a service boy in the 1940s at Randolph Manufacturing Co . to the powerhouse brand Vans is today, offering valuable lessons and insights throughout. In the foreword, Vans president Doug Palladini remembered a time walking through one of the brand’s stores with Van Doren , an experience that left a permanent

Van Doren co-founded the West Coast-based company with his brother Jim in 1966. Vans announced Van Doren 's passing in a post to Twitter this afternoon. "It is with a heavy heart that Vans announces the passing of our co - founder , Paul Van Doren . Paul was not just an entrepreneur; he was an “The Van Doren Rubber Company was the culmination of a lifetime of experimentation and hard work in the shoe industry. " Paul ’s bold experiments in product design, distribution and marketing, along with his knack for numbers and efficiency turned a family shoe business into a globally recognized brand,” the

Van Doren's son, Steve Van Doren, said his father's acumen helped make the business a success.

“My dad was a systems guy,” Steve Van Doren told the Los Angeles Times in 2009. “He did things like colour-coding the boxes, blue for men, green for women and orange for boys, so you could see what inventory you had right away. He would only open stores that had a free right-hand exterior wall because he thought that was the best place to catch someone’s eye if they were driving by.”

Van Doren also allowed people to order customized shoes. He expanded the customer base by allowing various designs to be sold everywhere from surf shops to department stores.

In “Authentic,” Van Doren said the key to success was to give customers what they wanted.

“If it’s a checkerboard, if it’s bright pinks and yellows, or if it happens to be dinosaurs or a skull and crossbones, listen to their two cents’ worth about colours and designs,” he said.

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(BRAIN) — Paul Van Doren , who founded who began selling Vans sneakers at a store in Anaheim, California, in 1966, died Thursday at age 90 , the company announced. Vans shoes defined skate style and were the default BMX shoe from the sport's Old School days until today. The Van Doren Rubber Company was the culmination of a lifetime of experimentation and hard work in the shoe industry. Paul ’s bold experiments in product design, distribution and marketing, along with his knack for numbers and efficiency turned a family shoe business into a globally recognized brand," the company said in

Over the years, Van Doren and Vans have inspired countless entrepreneurs in Southern California, including Humberto Leon, who grew up with the brand, and eventually became a collaborator at Opening Ceremony and Kenzo. “I grew up without a lot of money in Highland Park, in a one-bedroom apartment with five people, but Van Doren liked to say that he was building a people company , not a shoe company . And some of his rather unorthodox views on business included throwing out résumés during job interviews. “I didn’t give a damn about the résumé, what I did care about was the person.

The shoes, with their canvas tops and tough, diamond-patterned rubber soles, caught the fancy of skateboarders. The company, which kept a sharp eye on trends, was quick to catch on.

“Everybody else was kicking these kids out of the park, kicking them out of pools. And here’s a company listening to them, backing them, and making shoes for them," Van Doren told Los Angeles Magazine.

The company paid professional skateboard Stacy Peralta to wear its shoes. Vans also sold shoes individually, which benefited skateboarders who tended to wear out one at a time.

The brand's popularity soared after Sean Penn wore his own pair of Checkerboard Slip-Ons in the 1982 movie “Fast Times at Ridgemont High."

However, knockoffs and competition ate into Vans' profits, along with misguided efforts to expand the range of its offerings with specialized shoes for football, basketball, skydiving and even breakdancing. The company was forced into bankruptcy protection in 1984 and was sold to a banking firm in 1988.

Over the years, the brand's popularity waxed and waned, losing ground to newer, high-techier kicks and regaining it when retro came back into fashion.

The firm, renamed Vans Inc., went public in 1991 and in 2004 was sold to VF Corp. of Denver, which owns a large number of footwear and apparel brands including Dickies, JanSport, Timberland and The North Face.

Today, Vans produces its shoes overseas. It continues to sell its traditional designs while also keeping an eye on trendsetters by collaborating with designers, skateboarding, BMX and surfing pros and other celebrities.

Vans racks up around $2 billion a year in sales and its shoes have been seen on the feet of Justin Bieber, Kanye West and the Kardashians.

The company also has built skateparks and sponsored various events, including the Warped Tour, an annual international travelling rock festival, and the US Open of Surfing in Huntington Beach, Calif.

Robert Jablon, The Associated Press

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usr: 9
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