Sports Top Olympic sponsor Toyota pulls Games-related TV ads
Olympics schedule 2021: Day-by-day TV coverage to watch Tokyo Games on NBC channels, stream online
Here's what's happening at the 2021 Tokyo Olympics today as well as a TV schedule to watch every event in the United States and Canada.During the 2016 Rio Olympics, the United States broadcast 6,755 hours of Olympic action. Canada itself produced over 2,000 hours. Each country could set new Summer Games-highs in 2021.
TOKYO (AP) — Toyota won’t be airing any Olympic-themed advertisements on Japanese television during the Tokyo Games despite being one of the IOC’s top corporate sponsors.
The extraordinary decision by the country’s top automaker underlines how polarizing the Games have become in Japan as COVID-19 infections rise ahead of Friday’s opening ceremony.
“There are many issues with these Games that are proving difficult to be understood,” Toyota Chief Communications Officer Jun Nagata told reporters Monday.
Chief Executive Akio Toyoda, the company founder’s grandson, will be skipping the opening ceremony. That’s despite about 200 athletes taking part in the Olympics and Paralympics who are affiliated with Toyota, including swimmer Takeshi Kawamoto and softball player Miu Goto.
Brisbane 2032: IOC confirms Brisbane as host of 2032 Summer Olympics, Paralympic Games
Australia will become just the fourth country to have hosted the Summer Olympic Games three or more times. Melbourne hosted the 1956 Games and Sydney was the host of the 2000 Games. The announcement was made at the 138th IOC Session in Tokyo ahead of the Tokyo 2021 Olympic Games, which officially begin Friday. In February, it was confirmed that Brisbane was the IOC's preferred bid for the 2032 Summer Olympic and Paralympic Games. This began targeted dialogue between the IOC executive and the Brisbane 2032 bid to thoroughly examine the proposed plan for the Games.
Nagata said the company will continue to support its athletes.
Being a corporate sponsor for the Olympics is usually all about using the games as a platform to enhance the brand. But being linked with a pandemic-era Games may be viewed by some as a potential marketing problem.
Toyota Motor Corp. signed on as a worldwide Olympic sponsor in 2015, in an eight-year deal reportedly worth nearly $1 billion, becoming the first car company to join the IOC’s top-tier marketing program.
The sponsorship, which started globally in 2017, runs through the 2024 Olympics, covering three consecutive Olympics in Asia, including the Tokyo Games.
The Tokyo Olympics, already delayed by a year, are going ahead despite the Japanese capital being under a state of emergency.
Olympic viewing guide: Why Simone Biles didn't 'quit', and Penny swims for another record
Here's what to watch Wednesday night and Thursday morning, including Penny Oleksiak's attempt to make more Canadian history and some context to help understand why Simone Biles isn't competing in the women's all-around final.Canada's two best medal chances on Day 6 are also in women's events. We'll get to those in a minute, along with some other interesting news you need to know.
It's already virtually a made-for-TV Olympics with most events, including the opening ceremony, going ahead without fans in the venues. Some dignitaries, such as IOC President Thomas Bach and Emperor Naruhito, are likely to attend.
Toyota is one of the most trusted brands in Japan. The maker of the Prius hybrid and Lexus luxury models prides itself on its quality controls, with its “just in time” super-efficient production methods praised and emulated around the world.
Public opinion surveys reflect widespread concern among Japanese people about having tens of thousands of Olympic participants enter the country during a pandemic.
Motoyuki Niitsuma, a manufacturing plant worker who was banging on a bucket in a recent Tokyo protest against the Olympics, said he didn’t like the idea of cheering for the national team, and the pandemic has made that message clear.
“The time to compete is over. Now is the time to cooperate,” he said. “We should never have gotten the Games.”
Yuri Kageyama is on Twitter https://twitter.com/yurikageyama
More AP Olympics: https://apnews.com/hub/Olympics and https://twitter.com/AP_Sports
Yuri Kageyama, The Associated Press
bullying allegations: Olympic composer occurs before the opening .
Keigo Oyamada is not the first of the creative team of the Olympic Games in Tokyo, who has to take his hat. © Provided by www.rollingstone.de A General View Shows The Olympic Rings Lit Up at Dusk on the Odaiba Waterfront in Tokyo On Juky 12, 2021. (Photo by Charly Triballeau / AFP) (Photo by Charly Triballeau / AFP Via Getty Images) Keigo Oyamada is not the first of the creative team of the Olympic Games in Tokyo, who has to take his hat.