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TechnologyMeet the fashion entrepreneur who got her business idea in bed

20:15  11 july  2019
20:15  11 july  2019 Source:   thestar.com

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Sarah Marantz’s business idea started because of a pimple. When a dermatologist advised her to sleep with her hair pulled back from her face, it sent It was during this time that her brand of silk hair wraps, NiteCap, got its start. “I used my time on bedrest to design the product, build a business plan

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Meet the fashion entrepreneur who got her business idea in bed © Provided by Toronto Star Newspapers Limited “The best part of being an entrepreneur is that you get to take a lot of risks and try new things,” says NiteCap founder Sarah Marantz.

Sarah Marantz’s business idea started because of a pimple. When a dermatologist advised her to sleep with her hair pulled back from her face, it sent the Winnipeg native down a research rabbit hole on all things hair-wrapping — a practice that goes back centuries in African and African-American communities. “Silk wrapping is a beauty secret that was passed down through generations. Women have been doing it for a really long time,” says Marantz, a fashion industry veteran who spent 10 years at fashion label Pink Tartan, working on all sides of the business, from marketing to merchandising.

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Sarah Marantz’s business idea started because of a pimple. Women have been doing it for a really long time,” says Marantz, a fashion industry veteran who spent 10 years at fashion label Pink Tartan, working on all sides of the business , from marketing to merchandising.

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Fast-forward a few months and Marantz found herself on bedrest when she was pregnant with twins. It was during this time that her brand of silk hair wraps, NiteCap, got its start. “I used my time on bedrest to design the product, build a business plan, build a website and find inspiration,” says Marantz. “When you’re first put on bedrest, it’s scary. But I look back on it now as a really wonderful and creative time.”

Today, NiteCap’s hero product — an elasticated silk hair wrap that ties up in a bow — comes in five of shades, from inky navy to blush pink. Each cap is made in a woman-owned and operated factory in Toronto’s west end. And aside from NiteCap’s own e-commerce site, the products just launched at Holt Renfrew and Goop — a.k.a. the Holy Grail of luxuriously curated lifestyle products. Meanwhile, Marantz is looking to expand. “I’m interested in other products that are going to help women feel beautiful and contribute to a great evening of self-care before bed.”

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Morning routine

“Waking up a half-hour before my twins gives me time to drink a big glass of water, plan my day and have a little bit of Me time. My twins still take two naps a day, and those are big working times for me. The best strategy is just to be really organized.”

Work-life balance

“I’m a one-woman show. I pack every e-commerce package and write a handwritten note to every customer. I do almost all my work from home. It allows me the flexibility to work around my kids’ schedules.”

Perk of the job

“The best part of being an entrepreneur is that you get to take a lot of risks and try new things. I might not have been able to try these tactics if I was reporting to somebody.”

Uniform

“I try to be comfortable, but I also love fashion, and I do feel that I am better and more productive when I’m dressed. I live in Khaite jeans and I have an incredible collection of white shirts from Pink Tartan.”

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Meeting mantra

“Take 10 minutes before every meeting and do some breathing. I try to get centred and think about what my goals are. I go in with realistic expectations: When I went to the Goop meeting in L.A., I wasn’t holding my breath for them to write me an order that day. It’s not always about winning, it can be about experiences and relationships and just meeting people and swapping stories.”

Sleep as self-care

“Every time I put my twins down for bed, we have the same ritual. We sing the same songs, read the same books and listen to the same music. I find that I now practise this sleep ritual myself. I find comfort in finding a quiet moment at the end of a busy day. I take 15 minutes for myself and tie my hair up in a NiteCap and brush and floss my teeth and dry brush my body. I think humans really thrive on routine and ritual.”

Triumphant moment

“A woman reached out to me very recently who said that she had ordered the NiteCap because she had recently gone through chemo and lost all her hair and was just getting back into exercising. She emailed me to say that she wears her NiteCap to the gym and feels so confident. That was an incredible moment for me.”

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Biggest challenge

“Doubt is just a part of the whole experience. It definitely took me a little bit longer than I would have liked to come up with the best design. And getting it in front of people is always a challenge. But it’s been a great ride.”

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Liz Guber writes about style and culture for The Kit. Reach her via email: [email protected]

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If you say any of these 5 overused sentences when talking about your business idea, entrepreneurship might not be for you.
These five sentences give me a reason to believe the person I am speaking to is not an entrepreneur. Anyone in business is familiar with the glory that accompanies building successful companies. However, you also know how much work goes into getting to that point, something someone on the outside might not comprehend. Not a day goes by without me meeting someone who wants to "build the next Facebook" or who "has the next big idea", but only a very small fraction of those people will actually execute and achieve success of any kind. The rest of them are all talk.

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