•   
  •   
  •   

Technology L’Oréal will delete certain words, such as "whitening", from its products

16:50  29 june  2020
16:50  29 june  2020 Source:   ouest-france.fr

Eva Longoria Box Dyes Her Hair in New L'Oréal Paris Commercial: 'It's Easy'

  Eva Longoria Box Dyes Her Hair in New L'Oréal Paris Commercial: 'It's Easy' The actress and L'Oréal Paris spokeswoman opens up exclusively to PEOPLE about taking her hair color into her hands - and shares her tipsAfter revealing how she conceals her roots using L'Oréal Paris' Magic Root Coverup on Instagram on April 21, the actress is showing off her DIY hair dye skills in a new commercial for the brand that she directed herself. (See above for an early look at the TV spot.

Do not delete and repost your own submissions without approval. Not sure about l ' Oreal but there are such products on the market. not sure if bleach is the active ingredient but yeah. It stems from the sale of products marketed as " whitening cremes" in countries where those with darker skin are

LONDON (Reuters) - L ' Oreal (PA:OREP), the world's biggest cosmetics company, will remove words referencing "white", "fair" and "light" from its skin-evening products , a spokeswoman said on Friday, a day after Unilever (L:ULVR) made a similar announcement in the face of growing social media criticism.

La description de certains produits L’Oréal va changer (illustration). © Eric Gaillard / REUTERS The description of certain L’Oréal products will change (illustration).

The L’Oréal group announced on Saturday June 27 that it would remove certain words from the description of its cosmetic products.

The group L’Oréal has decided to remove certain words, such as "whitening", from the description of its cosmetic products on its packaging, in a global context of anti-racist demonstrations .

"The L'Oréal group has decided to remove the words white-whitening, clear (fair-fairness, light-lightening) from all its products intended to standardize the skin" , indicates the French giant of cosmetics in a press release published on Saturday June 27, without giving more details, in particular on an immediate withdrawal or not of the shelves.

Eva Longoria hospitalized in France: the shock image!

 Eva Longoria hospitalized in France: the shock image! Égérie L'Oréal since 2005, she is invited each year to the Cannes festival with a team of atomic bombs. While the 2020 edition was to start on May 12, Eva Longoria shared a souvenir photo for the least unexpected, this Thursday ... © Pacific Coast News / ABACA Eva Longoria hospitalized in France: the shock image! In the absence of Festival de Cannes this year, Eva Longoria unfortunately will not climb the steps of the Palais des festivals ...

L ’ Oreal has said it will remove words such as “ whitening ” from its skin care products , in the wake of global protests against racism. The French cosmetics giant said that it “has decided to remove the words ‘white/ whitening ’, ‘fair/fairness’, ‘light/lightening’ from all its skin evening products ”.

L ' Oreal , the world's biggest cosmetics company, will remove words referencing "white", "fair" and "light" from its skin-evening products , a spokeswoman Unilever and L ’ Oreal are two big players in the global market for skin whitening creams used in many Asian, African and Caribbean countries

Similar decisions in several companies

This decision comes after that of the Indian subsidiary of Unilever , which chose to rename its skin lightening cream marketed under the name of Fair & Lovely.

The Anglo-Dutch company has promised to stop using the word Fair because the brand says it is "committed to celebrating all skin tones". The scale of anti-racist protests sparked by the death of George Floyd , an African-American asphyxiated by a white police officer in Minneapolis, puts pressure on businesses.

Several American groups have announced their intention to change their visual identity, such as Mars, which says it is thinking about to develop its famous Uncle Ben’s .

Racism: L'Oréal takes a historic decision .
© Bloomberg / Contributor / Getty Images Racism: L'Oréal takes a historic decision The L'Oréal group has decided to remove the words white / whitening, clear (fair / fairness, light / lightening) of all its products intended to standardize the skin. The news has moved the biggest groups. L'Oréal has decided to remove certain words from its cosmetic packaging such as "white", "whitening", "clear" ... A decision taken in a global context of anti-racist demonstrations.

—   Share news in the SOC. Networks
usr: 1
This is interesting!