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Technology This industry is booming for startups

04:50  03 november  2020
04:50  03 november  2020 Source:   finanzen.net

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Internet The internet industry is growing very fast. This industry is such that it has never seen a decline. All internet companies in India have shown In this article, we have focused on the top 10 booming industries that can prove beneficial for your startup . After doing more research on these

Twitter started out as a one-off catering event…Our whole model is to create with a company like Twitter. A side effect for these startups is that they’re getting new business from these connections. “One of the smartest things that happens is you don’t have to do too much outreach and just let the

There is now a billion dollar market behind startups worldwide. But which industry is currently coming to the fore? And which young companies are involved?

DANIEL ROLAND/AFP/Getty Images © Provided by Finanz.net DANIEL ROLAND / AFP / Getty Images The Lions' Den

In the meantime, almost every industry has a large number of startups, but one is particularly booming at the moment - the beauty industry. More and more young companies that are active in the cosmetics sector are just daring to step onto the market. In order to win over customers, they not only use classic advertising, but also appear in TV shows such as "Die Höhle der Löwen" or in the booming field of influencer marketing. Only a few weeks ago, the startup "NUI Cosmetics" ventured into the public eye and presented the brand and concept in the television show. And with great success, because Judith Williams also recognized the trend and invested an impressive 250,000 euros in the newcomer. The investor herself recognized the potential of the beauty industry years ago and founded her own successful cosmetics line. Judith Williams is now sitting on a chair at "Die Höhle der Löwen" as an investor and is helping other startups to build on their success.

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Start ups can make a decent living supplying the software and generating leads for clients. Khanna explains. “Wellness is one of the biggest industries in North America right now. Entrepreneurs can branch off into any and all directions that are relevant to what they want to do.

Industries such as technology, medicine and food are getting crowded as more startups emerge. In order to stand out as a startup in an already booming While your startup may offer the same types of products as another, the actual offer still needs to be unique. To be unique, the product or service

Influencer Marketing as a Means to Success

But the startups in the beauty sector have long recognized that advertising in the traditional sense and an appearance on a TV show are no longer enough, especially not with the abundance of competition that continues to grow . Influencer marketing is a popular means of promoting a new brand or a new product and reaching a large audience, especially among young companies. Because the long-ridiculed influencers have long since developed into well-paid advertising faces with an audience of millions. They film themselves and their everyday life and repeatedly build in products that they market in this way. Many cosmetics startups, such as HelloBody, gitty or Banana Beauty, mainly rely on marketing by influencers. You make the products available to them or arrange a paid cooperation.

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The start up cost for some services can range from near thousands to hundreds of thousands, depending on what business you're going to begin. There are lots of industries that are “trendy”, and the demand for things like AI and avocados (exaggeration*) is going up undeniably.

Price-sensitive is how the Indian consumer is described, be it by a cellphone company or a tooth-paste maker but the definition is up for a change if consumer startup trends are In 2015, several big and growing consumer startups had a simple growth model. Find an under-tapped segment, raise loads

Beauty startups on the road to success

Precisely this digital expertise is one of the reasons why the young brands are currently experiencing a wave of success. The procedure is often similar, because most of them start as pure online companies and concentrate on social media in order to reach a broad target group quickly and efficiently. Because while the online cosmetics trade has long been considered a latecomer in general e-commerce, it is now part of the booming sector and the established beauty brands are also feeling this. They are now forced to act and are also expanding their marketing strategies - following the example of the startups.

Startups made in Germany

Last but not least, Jennifer Baum-Minkus and her Berlin startup "gitti" showed how quickly you can achieve great popularity and success in "Die Höhle der Löwen". The vegan and cruelty-free nail polish comes at a time when sustainability and animal welfare are of great interest and thus hits the customer's nerve. Just a few weeks ago, Grazia Equity and btov Partners invested an impressive three million euros in the newcomer. "MyRapunzel" also jumps on the bandwagon and offers 100 percent natural products that promise "fairytale beautiful hair". On the website, the startup promises to refrain from animal testing entirely. Berlin also delivers some successful beauty startups: Including the cosmetics brand "HelloBody", which picks up on another important current topic. On the website, the company makes it clear that it is particularly committed to "self-love" as a value concept and has made it its mission to build a beauty brand that is far from stereotypes.

Another Berlin startup is the cosmetics line "Banana Beauty", which relies exclusively on influencer marketing. The company writes on the website: "All of our products are vegan and cruelty-free - a claim that is absolutely natural for us. Our entire production chain is strictly based on these regulations." Redaktion finanzen.net

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