Technology Apple. Code in iPhone accused of tracing users for targeted ads

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Is the Apple brand using usage data from iPhones to deliver targeted ads without the phone owners knowing? This is the thesis defended by the Noyb organization during a complaint filed Monday in Spain and Germany.

A group led by Max Schrems , an Austrian privacy activist, filed a complaint against Apple on Monday with the competent authorities in Spain and in Berlin , accusing the US group of using data from iPhone users without their consent.

The complaint by the Noyb organization is the first such action against Apple, which claims, in its advertisements, to offer its users a high level of protection of their personal data.

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Tracking also refers to sharing user or device data with data brokers. Examples of tracking include, but are not limited to Sharing a list of emails, advertising IDs, or other IDs with a third-party advertising network that uses that information to retarget those users in other developers’ apps or to

Next, check for Apple Search Ads attribution, such as at app first open or when registration is complete. Next, check for Apple Search Ads attribution. Store the data locally, so you don’t need to repeat the method call . Attribution data reporting helps you track performance of your campaigns.

A code to offer targeted advertising?

The Vienna-based digital rights group criticizes the California giant for creating a tool, dubbed Identifier for Advertisers (IDFA), which automatically creates a passcode on every iPhone. This code, stored on the device, can be used, according to Noyb, by Apple or advertisers to serve users with targeted advertising.

“Apple places cookie-like codes on their phones without user consent. This is a flagrant violation of EU privacy laws ”, denounces Stefano Rossetti, Noyb's lawyer, referring to the EU General Data Protection Regulation (GDPR) .

Is user consent missing?

According to Stefano Rossetti, the GDPR requires user consent for the installation and use of this data.

Noyb believes that the new rules planned by Apple to regulate the use of this code will not change the root of the problem, because they only restrict access by third parties, not that of Apple. "The IDFA should not only be restricted, but permanently abolished" , insists Stefano Rossetti.

Solicited, neither Apple, nor data protection authorities in Spain and Berlin immediately responded to requests for comment.