Technology U-turn from Xiaomi and Samsung: The free smartphone power supply is history

20:25  28 december  2020
20:25  28 december  2020 Source:   stern.de

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The move was publicly criticized by rival smartphone makers Samsung and Xiaomi . With a major competitor no longer offering accessories like the power adapter and EarPods, Samsung and Xiaomi may now believe consumers are prepared to purchase accessories separately.

Xiaomi Corporation (/ˈʃaʊmiː/; Chinese: 小米 [ɕjǎu.mì] (listen)) is a Chinese multinational electronics company founded in April 2010 and headquartered in Beijing.

Since the iPhone 12, Apple has not included a power supply with its phones. The competition scoffed at this step - only to follow suit now. The latest case is Xiaomi.

Dürfte in Zukunft seltener im Lieferkarton stecken: ein Smartphone-Netzteil. © Getty Images Should be less likely to be in the delivery box in future: a smartphone power supply unit.

Often mocked, even more often copied: Apple is still the pacemaker in the electronics industry. When the company introduces a new phone, it usually only takes a few weeks for manufacturers from the Far East to introduce confusingly similar clones. If the Californians even enter a new market, many competitors also rush into this segment in the hope of getting a piece of the cake. A phenomenon that has been observed in recent years on both the Apple Watch and the wireless headphones AirPods .

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The power supply unit will disappear

But not only design and functionality are often copied, as the Chinese smartphone manufacturer Xiaomi is now showing. A few days before the launch of the new Xiaomi Mi 11 and the technically more powerful Mi 11 Pro, the group confirmed that its new smartphones will be launched without a power supply in the box. This is remarkable because Xiaomi only made fun of Apple's approach a few weeks ago.

As a reminder: Apple presented its iPhone 12 lineup in October, which came for the first time without an included power supply. Apple justified this step with its commitment to environmental protection. This not only minimizes electronic waste, the Californians explained, but also reduces the CO2 footprint during transport. Eventually, the packaging is getting smaller and more iPhones can be shipped on the same loading area.

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Xiaomi justifies its sudden U-turn with a contribution to environmental protection. On Twitter, however, given the reaction a few weeks ago, the credibility of the argument is questioned.

Samsung also scoffed at

First scoff, then copy: Samsung also fits into this category. When Apple dropped the headphone jack on the iPhone 7 for the first time four years ago, the South Koreans also scoffed - only to follow suit shortly afterwards. Today's top smartphones from Samsung also all come without a 3.5-millimeter headphone jack.

The South Koreans have apparently learned little from it. Shortly after the iPhone presentation in October, Samsung also took the opportunity to poke fun at its arch rivals from Cupertino. On Facebook, the company showed a power supply unit with the note that this is of course included in the scope of delivery of their own phones.

A few days ago the group suddenly deleted the advertisement. Presumably he should try to limit the damage, because according to previous rumors, Samsung will present the new top smartphone Galaxy S21 in a few days - and the power supply should also be missing in the pack. Confident handling looks different.

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He predicted the power struggle between Samsung and Xiaomi to continue into 2018 as the South Korean giant fights to take back the Another reason why Xiaomi was able to topple Samsung was because it allowed its Indian unit the freedom to run the business locally, Canalys posited.

Xiaomi Ships 5.5 Million Smartphones in October, Beats Samsung to Lead the Indian Market: IDC… Xiaomi ’s Redmi 9 Power brings a 6,000mAh battery, Hi-Res Audio certified stereo speakers and more for just Rs 10,999 The Financial Express09:24 17-Dec-20.

The rest will follow.

With Samsung , Apple and Xiaomi, three of the four largest smartphone manufacturers in the world are turning away from the included power supply. No such plans are known from Huawei so far. However, it would be surprising if other manufacturers such as Google, Huawei, Sony and Oppo did not follow suit sooner or later. Because apart from the undoubtedly important environmental aspect, dispensing with the included power supply also offers economic advantages for the company.

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