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Technology Apple Is Said to Target Rear-Facing 3-D Sensor for 2019 IPhone

07:06  15 november  2017
07:06  15 november  2017 Source:   bloomberg.com

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The front- facing TrueDepth sensor set on the iPhone X could be used for more than just Face ID authentication, and fits perfectly into Apple 's wider march

Apple Inc. is working on a rear - facing 3 - D sensor system for the iPhone in 2019 , another step toward turning the handset into a leading augmented-reality device, according to people familiar with the plan.

A customer views an Apple Inc. iPhone X smartphone during the sales launch at a store in San Francisco, California, U.S., on Friday, Nov. 3, 2017. The $1,000 price tag on Apple Inc.'s new iPhone X didn't deter throngs of enthusiasts around the world who waited -- sometimes overnight -- in long lines with no guarantee they would walk out of the store with one of the coveted devices.: 1510144038_fintech© Bloomberg/Bloomberg 1510144038_fintech (Bloomberg) -- Apple Inc. is working on a rear-facing 3-D sensor system for the iPhone in 2019, another step toward turning the handset into a leading augmented-reality device, according to people familiar with the plan.

Apple is evaluating a different technology from the one it currently uses in the TrueDepth sensor system on the front of the iPhone X, the people said. The existing system relies on a structured-light technique that projects a pattern of 30,000 laser dots onto a user’s face and measures the distortion to generate an accurate 3-D image for authentication. The planned rear-facing sensor would instead use a time-of-flight approach that calculates the time it takes for a laser to bounce off surrounding objects to create a three-dimensional picture of the environment.

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The 2017 iPhone X has only just come out, and everyone is still soaking in the animoji novelty, but rumours about Apple ’s 2019 iPhone are already emerging. Bloomberg has come out with a report today that suggests Apple is developing a new " 3 D sensor " for the rear of the 2019 phone that will

Apple Inc. is working on a rear - facing 3 - D sensor system for the iPhone in 2019 , another step toward turning the handset into a leading augmented-reality device, according to people familiar with the plan.

The company is expected to keep the TrueDepth system, so future iPhones will have both front and rear-facing 3-D sensing capabilities. Apple has started discussions with prospective suppliers of the new system, the people said. Companies manufacturing time-of-flight sensors include Infineon Technologies AG, Sony Corp., STMicroelectronics NV and Panasonic Corp. The testing of the technology is still in early stages and it could end up not being used in the final version of the phone, the people said. They asked not to be identified discussing unreleased features. An Apple spokeswoman declined to comment.

The addition of a rear-facing sensor would enable more augmented-reality applications in the iPhone. Apple Chief Executive Officer Tim Cook considers AR potentially as revolutionary as the smartphone itself. He’s talked up the technology on Good Morning America and gives it as almost much attention during earnings calls as sales growth. “We’re already seeing things that will transform the way you work, play, connect and learn,” he said in the most recent call. “AR is going to change the way we use technology forever.”

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Apple has made no secret of its interest in augmented reality (AR) -- in interviews CEO Tim Cook gives it as much attention as sales growth. Now, it's rumoured that the company's 2019 iPhone release will come with a rear - facing 3 D sensor , potentially turning the model into a leading AR device.

Apple is working on a rear - facing 3 - D sensor system for the iPhone in 2019 , another step toward turning the handset into a leading augmented-reality device, according to people familiar with the plan.

Apple added a software tool called ARKit this year that made it easier for developers to make apps for the iPhone using AR. The tool is good at identifying flat surfaces and placing virtual objects or images on them. But it struggles with vertical planes, such as walls, doors or windows, and lacks accurate depth perception, which makes it harder for digital images to interact with real things. So if a digital tiger walks behind a real chair, the chair is still displayed behind the animal, destroying the illusion. A rear-facing 3-D sensor would help remedy that.

The iPhone X uses its front-facing 3-D sensor for Face ID, a facial-recognition system that replaced the fingerprint sensor used in earlier models to unlock the handset. Production problems with the sensor array initially slowed manufacturing of the flagship smartphone, partly because the components must be assembled to a very high degree of accuracy.

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Apple is working on a rear - facing 3 - D sensor system for the iPhone in 2019 , another step toward turning the handset into a leading augmented-reality device, according to people familiar with the plan.

Apple Inc. is working on a rear - facing 3 - D sensor system for the iPhone in 2019 , another step toward turning the handset into a leading augmented-reality device, according to people familiar with the plan.

While the structured light approach requires lasers to be positioned very precisely, the time-of-flight technology instead relies on a more advanced image sensor. That may make time-of-flight systems easier to assemble in high volume.

Alphabet Inc.’s Google has been working with Infineon on depth perception as part of its AR development push, Project Tango, unveiled in 2014. The Infineon chip is already used in Lenovo Group Ltd.’s Phab 2 Pro and Asustek Computer Inc.’s ZenFone AR, both of which run on Google’s Android operating system.

To contact the reporters on this story: Alex Webb in San Francisco at [email protected], Yuji Nakamura in Tokyo at [email protected]

To contact the editors responsible for this story: Tom Giles at [email protected], Alistair Barr, Molly Schuetz

©2017 Bloomberg L.P.

iPhone X seen taking Apple closer to trillion-dollar valuation .
The company's suite now includes five different iPhone models, the iPad, the Mac and the Apple Watch as well as its fast-growing services. Apple said it sold 46.7 million iPhones in the fourth quarter ended Sept. 30, above analysts' estimates of 46.4 million, according to financial data and analytics firm FactSet. Mac and Ipad sales too were above the estimates of most analysts."Apple's first-mover advantage and "easy growth" from new smartphone adopters is over, but the company appears likely to retain its existing premium customer base," analysts at Morningstar said.

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