Technology Google is selling off Zagat to restaurant review site The Infatuation

10:06  06 march  2018
10:06  06 march  2018 Source:   theverge.com

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When Google agreed to buy Zagat for 1 million nearly seven years ago, the technology giant intended to bring the restaurant review empire into the digital age. That company, The Infatuation , announced on Monday that it would buy Zagat from Google .

Google has signed a deal to sell Zagat to a restaurant review site called The Infatuation , the companies said Monday. "Iconic brands don't become available very often, and Zagat is about as iconic as it gets," Chris Stang, CEO of The Infatuation , said in a statement.

a close up of a sign© Provided by The Verge

Google is selling Zagat to The Infatuation for an unspecified amount, according to a report from The New York Times. Google had originally bought the restaurant review company back in 2011 for $151 million, but earlier this year reports broke that Google was looking to sell Zagat off.

Since that acquisition, Zagat restaurant listings have been integrated into Google Maps and Google employees have been running Zagat.com, but the company has failed to steward the review site, which has become less important over time, while more useful online services like longtime competitor Yelp have grown to dominate the space.

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Google is planning to sell off Zagat , the American restaurant review guide bought in 2011, according to a Reuters report today. The search giant has reportedly been in talks with several companies that can potentially buy the service

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The Infautuation is an interesting buyer for Zagat, given that its the exact sort of online-focused, upstart restaurant review service that has diminished Zagat and its once analog guides’ impact over the past few years. According to the NYT, The Infatuation is planning to keep Zagat as a separate brand, serving as a place for user-generated-content that will serve as a counterpart to The Infatuation’s own curated guides.

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