Technology Facebook expands breaking news label to more publishers
Facebook expands customer service tools in Messenger
Google isn't the only one looking to improve messaging software to help businesses connect meaningfully (and profitably) with customers. Quick replies have been available on Messenger since 2016, but the new update adds the ability for businesses to get contact info via one of these easy response buttons. When a company asks for contact info, a quick reply button will appear with the email or phone number associated with your Facebook account.
Facebook a "breaking news" label for developing stories back in November, and now the social network is expanding the option to more publishers. Starting this week, the company says 50 more outlets in North America, Latin America, Europe and Australia will be privy to the tag. That's in addition to the "small group of local and national publishers" that are already using it. If all goes well, Facebook said it may offer the option to even more publishers in the future.
As the image above illustrates, the tag adds a red "breaking" label beside the time and source as an attempt to make those posts more visible in the News Feed. The feature can be applied to, links and videos. Publishers included in the test can use the tool once a day and set a time limit for how long the story is breaking news -- up to six hours.
Facebook launches program to help local news outlets boost digital subscriptions
The Facebook Journalism Project has announced a new program today called Local News Subscriptions Accelerator that will work with several local US outlets over the next three months to help bolster their subscription efforts. The pilot program has $3 million in funding and will work with 10 to 15 news organizations in order to help boost their digital customer base, both on the Facebook platform and off.
There's also an option for readers to report if they don't think a story deserves the tag, feedback Facebook says will help it improve the tool. As you might expect, publishers will also get specific stats on how well the "breaking news" tagged posts perform in the News Feed. So far though, Facebook says the tag is proving effective. The company says clicks, Likes, comments and shares are all up on posts that have been included in the test thus far.
Facebook Lite to launch in developed countries, including U.S .
Facebook Inc on Thursday said it will roll out the stripped down version of its social media platform, Facebook Lite, to more countries including developed ones, to attract users struggling with slower mobile data connections. Facebook Lite, presently available in over 100 countries, was launched in 2015 targeting developing markets and designed to work in areas with slower or limited internet connections.The new rollout will now be available to users in more countries, including the United States, Canada, Australia, United Kingdom, France, Germany, Ireland, and New Zealand.
Facebook, Twitter and Google representatives testify on Capitol Hill
The Washington Post has all the live news and analysis you need as representatives from Facebook, Twitter and Google testify to a Senate Judiciary subcommittee on Russian meddling in the 2016...
Snapchat Announces New Ad Tools
Digital Marketing News; http://webcertain.tv Snapchat has announced the upcoming introduction of three new tools for advertisers. It will soon be launching a free, self-serve Ad Manager tool...
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