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Technology Spotify Is Said to Plan New Version of Free Music Service

11:51  11 april  2018
11:51  11 april  2018 Source:   bloomberg.com

Spotify opens trading on NYSE at nearly $166 a share

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Spotify Technology SA is developing a new version of its free music service , the first big product change The company is tweaking the free service to make it easier to use, especially for customers on mobile phones, said the people, who asked not to be identified because the plans are still private.

Spotify Technology SA is developing a new version of its free music service , the first big product change The company is tweaking the free service to make it easier to use, especially for customers on mobile phones, said the people, who asked not to be identified because the plans are still private.

  Spotify Is Said to Plan New Version of Free Music Service © REUTERS/Dado Ruvic/Illustration (Bloomberg) -- Spotify Technology SA is developing a new version of its free music service, the first big product change since the streaming company went public last week, according to people familiar with the matter.

The company is tweaking the free service to make it easier to use, especially for customers on mobile phones, said the people, who asked not to be identified because the plans are still private. An announcement is expected within a couple weeks.

Spotify needs to attract large numbers of new listeners to satisfy investors who value the newly public company based on user growth. The free service generates customers that the company can steer into its paid offerings. The paid version accounts for less than half of Spotify’s customer base, but generated about 90 percent of its 4.09 billion euros in 2017 revenue.

Spotify wins more fans in stock market debut as shares surge

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INTERNATIONAL - Spotify Technology SA is developing a new version of its free music service , the first big The company is tweaking the free service to make it easier to use, especially for customers on mobile phones, said the people, who asked not to be identified because the plans are still private.

SPOTIFY Technology SA is developing a new version of its free music service , the first big product change The company is tweaking the free service to make it easier to use, especially for customers on mobile phones, said the people, who asked not to be identified because the plans are still private.

This model has worked well. Stockholm-based Spotify had 157 million user at the end of 2017, including 71 million paid subscribers. That’s the most of any online music service. The growth of paid streaming has boosted music industry sales for three years in a row.

With the updated service, free mobile listeners will be able to access playlists more quickly and have more control over what songs they hear on top playlists, mimicking Spotify’s ad-free subscription product. The basic package is $9.99 a month.

Spotify expects to reach about 200 million users by the end of the year, and as many as 96 million subscribers, according to a March forecast. Technology giants Amazon.com Inc., Apple Inc. and Alphabet Inc. are all vying for a larger share of the music subscription market.

Spotify’s first hardware device might be this music player for your car

  Spotify’s first hardware device might be this music player for your car Earlier today, Spotify announced it would be sharing news at an April 24th event. Back in February, several Spotify customers reported that they received an offer inside the app for a new device that would come included as part of a $12.99-per-month subscription. That price would cover both Spotify’s music service and the device itself if users agreed to a 12-month commitment totaling $155.

Spotify is planning to introduce a free mobile version of its streaming music service , according to The Wall Street Journal. The free version is said to be ad-supported and focused around playing The service could be announced as soon as next week at a Spotify event in New York City.

For customers with mobile phones, the company is said to be tweaking the free service to make it easier to use. The company is aiming to steer its free customers into its paid offerings since the paid version only accounts for less than half of Spotify ’s customer base, but generated about 90% of its

Musicians Critical

a screenshot of a cell phone: Growth Projections© Bloomberg Growth Projections Musicians have criticized Spotify for giving away music for free, and record label executives have asked Spotify to limit what is available to customers who don’t pay. The labels scored one victory last year in the latest round of negotiations, convincing Spotify to let artists delay the release of new works on the free service.

Spotify has otherwise resisted calls to change the free service, insisting it needed a compelling offering to compete with YouTube, the world’s most popular video site. Users of Spotify’s ad-supported free service are unable to listen to every song in the library on-demand, as paid users can, but they can listen to most major playlists and songs on shuffle.

The music industry has been gossiping about Spotify’s plans since it invited members of the media to an announcement scheduled for April 24. Some reports have speculated Spotify will be unveiling a speaker. The company has been hiring executives who specialize in hardware at the same time rivals Apple, YouTube parent Alphabet and Amazon are selling new home speakers.

--With assistance from Mark Gurman

To contact the reporter on this story: Lucas Shaw in Los Angeles at lshaw31@bloomberg.net.

To contact the editors responsible for this story: Crayton Harrison at tharrison5@bloomberg.net, Rob Golum, Alistair Barr

©2018 Bloomberg L.P.

Apple Is Said to Plan Apple Music-Like News Subscription Service .
The move is part of a broader push by the iPhone maker to generate more revenue from online content and services. The Cupertino, California company agreed last month to buy Texture, which lets users subscribe to more than 200 magazines for $9.99 a month. Apple cut about 20 Texture staff soon after, according to one of the people.The world’s largest technology company is integrating Texture technology and the remaining employees into its Apple News team, which is building the premium service.

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