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Technology Spotify Is Said to Plan New Version of Free Music Service

11:51  11 april  2018
11:51  11 april  2018 Source:   bloomberg.com

Spotify might be building a smart speaker of its own

  Spotify might be building a smart speaker of its own Spotify appears to be working a smart speaker that it says will be "category defining," according to new job listings. The ads show that the new "operations manager," "senior product manager: hardware production" and "project manager: hardware production and engineering," would be handling manufacturing and supply for the new product. That suggests Spotify is ready to start manufacturing soon, as the Guardian points out.

Spotify Technology SA is developing a new version of its free music service , the first big product change since the streaming company went public last The free service generates customers that the company can steer into its paid offerings. The paid version accounts for less than half of Spotify ’s

Spotify Technology SA is developing a new version of its free music service , the first big product change The company is tweaking the free service to make it easier to use, especially for customers on mobile phones, said the people, who asked not to be identified because the plans are still private.

  Spotify Is Said to Plan New Version of Free Music Service © REUTERS/Dado Ruvic/Illustration (Bloomberg) -- Spotify Technology SA is developing a new version of its free music service, the first big product change since the streaming company went public last week, according to people familiar with the matter.

The company is tweaking the free service to make it easier to use, especially for customers on mobile phones, said the people, who asked not to be identified because the plans are still private. An announcement is expected within a couple weeks.

Spotify needs to attract large numbers of new listeners to satisfy investors who value the newly public company based on user growth. The free service generates customers that the company can steer into its paid offerings. The paid version accounts for less than half of Spotify’s customer base, but generated about 90 percent of its 4.09 billion euros in 2017 revenue.

Spotify says about two million users suppressing ads without paying

  Spotify says about two million users suppressing ads without paying Music streaming service Spotify Technology SA [SPOT.N] said on Friday about 2 million of its non-paying users were suppressing advertisements, highlighting a potential revenue risk for the soon-to-be public company. Spotify had 157 million active users as of Dec. 31, of which about 71 million were paid subscribers who access ad-free versions of the service.In a regulatory filing, Spotify said here it previously included the 2 million users in calculations for some of its key performance indicators, including MAUs, ad-supported users, content hours, and content hours per MAU.

INTERNATIONAL - Spotify Technology SA is developing a new version of its free music service , the first big The company is tweaking the free service to make it easier to use, especially for customers on mobile phones, said the people, who asked not to be identified because the plans are still private.

Spotify Technology SA is developing a new version of its free music service , the first big product change The company is tweaking the free service to make it easier to use, especially for customers on mobile phones, said the people, who asked not to be identified because the plans are still private.

This model has worked well. Stockholm-based Spotify had 157 million user at the end of 2017, including 71 million paid subscribers. That’s the most of any online music service. The growth of paid streaming has boosted music industry sales for three years in a row.

With the updated service, free mobile listeners will be able to access playlists more quickly and have more control over what songs they hear on top playlists, mimicking Spotify’s ad-free subscription product. The basic package is $9.99 a month.

Spotify expects to reach about 200 million users by the end of the year, and as many as 96 million subscribers, according to a March forecast. Technology giants Amazon.com Inc., Apple Inc. and Alphabet Inc. are all vying for a larger share of the music subscription market.

Spotify could rack up 96 million paid subscribers this year

  Spotify could rack up 96 million paid subscribers this year Spotify's total user base, including everyone who listens free with ads, could cross the 200 million mark by year's end, the music-streaming service said.The company made its predictions in a regulatory filing ahead of its plan to start publicly trading shares next week. In the filing, Spotify said it expects 92 million to 96 million paid subscribers by the end of 2018. By comparison, it had 71 million at the end of 2017, marking an anticipated growth rate of at least 30 percent. Including those who listen for free with ads, Spotify sees 198 million to 208 million total people using its service at least once a month by year's end.

Spotify Technology SA is developing a new version of its free music service , the first big product change The company is tweaking the free service to make it easier to use, especially for customers on mobile phones, said the people, who asked not to be identified because the plans are still private.

According to new report from Bloomberg, Spotify is said to be working on new The company is aiming to steer its free customers into its paid offerings since the paid version only accounts for less than half of Spotify ’s customer base, but generated about 90% of its 4.09 billion euros in 2017 revenue.

Musicians Critical

a screenshot of a cell phone: Growth Projections© Bloomberg Growth Projections Musicians have criticized Spotify for giving away music for free, and record label executives have asked Spotify to limit what is available to customers who don’t pay. The labels scored one victory last year in the latest round of negotiations, convincing Spotify to let artists delay the release of new works on the free service.

Spotify has otherwise resisted calls to change the free service, insisting it needed a compelling offering to compete with YouTube, the world’s most popular video site. Users of Spotify’s ad-supported free service are unable to listen to every song in the library on-demand, as paid users can, but they can listen to most major playlists and songs on shuffle.

The music industry has been gossiping about Spotify’s plans since it invited members of the media to an announcement scheduled for April 24. Some reports have speculated Spotify will be unveiling a speaker. The company has been hiring executives who specialize in hardware at the same time rivals Apple, YouTube parent Alphabet and Amazon are selling new home speakers.

--With assistance from Mark Gurman

To contact the reporter on this story: Lucas Shaw in Los Angeles at lshaw31@bloomberg.net.

To contact the editors responsible for this story: Crayton Harrison at tharrison5@bloomberg.net, Rob Golum, Alistair Barr

©2018 Bloomberg L.P.

Amazon Music's app adds hands-free listening, courtesy of Alexa .
In September, Amazon announced it was adding support for Alexa voice control to its Amazon Music app for iOS and Android. That means customers can command Alexa to do things like play or pause music, move back and forth between songs, and create playlists by asking, as well as take advantage of Alexa's more innovative features around playing music by mood, activity, genre, lyrics, artist or song title.

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