Estimated read time 6 min read
Lifestyle

The Transformation of Skincare Culture Through Influencers

Take a peek at Instagram or TikTok today, and you’ll find skincare everywhere, from radiant selfies to organized ‘shelfies’ filled with an array of serums and lengthy routines. Whereas skincare used to play second fiddle to makeup and fashion, influencer culture has flipped the script, totally redefining how we perceive, purchase, and interact with skincare. Let’s dive into how social media stars revolutionized this industry.