Brand Introductionis a resource for discovering the most exciting indie fashion and beauty brands, tailored for retailers, job seekers, and everyone on the lookout for unique style. Curious how to feature your brand? Check out this form.
About Poolside Paradiso
Where it all begins: Gold Coast, Queensland, Australia.
Discover it online at: poolsideparadiso.com
Follow them on: Instagram
What is it?: A fresh swimwear and resort fashion label, blending nostalgic vibes with flawless design artistry.
Price Point: Ranges from $50 to $110
The brains behind it: Daniella Ciano
How it all started
Daniella Ciano has deep roots in the fashion world. Growing up surrounded by sewing machines in her mom’s garage-shop, she picked up the craft early on. By age 13, she was sketching patterns thanks to help from an Italian seamstress family friend, who instilled in her a keen sense of craftsmanship and discipline. Daniella quit school at 15 to dive into studying Fashion Design and Technology, back in the ‘80s when everything was done manually. Her career kicked off in swimwear, which felt like a natural fit for her talents. Over twenty years, she contributed to heavyweight Aussie brands such as Seafolly, Billabong, Rhythm, and Quiksilver, leading teams and honing her expertise in fit and materials.
After taking a breather from the corporate grind—and spurred on by an old colleague’s suggestion—Daniella decided to launch her own line. Since its debut in January 2023, Poolside Paradiso reflects dreamy vacations, combining vintage island aesthetic with modern swim and resort styles. Each collection embodies that warm sun-chasing feeling — effortlessly relaxed and confident. Luxurious fabrics, artistic prints, and classic silhouettes mark the brand’s unique look, designed for longevity and love.
Based out of Gold Coast and still operating as a family business, Poolside Paradiso resonates deeply with Daniella. Recently her partner Andy joined the crew, bringing years of experience from his welding days to help with the logistics, matching Daniella’s creative drive. The brand now shines in over 90 stores across Australia and the U.S., ideally catering to those who cherish every day feeling like a summer vacation — to island dreamers and sunset chasers everywhere.
Where to Buy:
Check it out at: Free People, Pacsun, Bestswimwear, Sun Diego Boardshop, The Salty Babe and more.
Top Picks:
Get the Zanzibar String Tie Bikini Top and the matching Bottom.
PR Contact:
Katherine Brooks Public Relations (KBPR)
Get in Touch:
info@poolsideparadiso.com
If you want your brand to grab some attention, just hit that link below.
Disclaimer: Occasionally, we use affiliate links, but rest assured, this doesn’t impact our editorial decisions. Learn more about our affiliate programs
