Health & Fit Peloton Claims ‘Boring’ NordicTrack Maker Copies Fitness Program
How This Guy Overcame Body Dysmorphia and Gained 60 Pounds of Muscle
Frank Satira's body dysmorphia told him he was :overweight" at 5'11'' and 150 lbs. He realized he needed to change.“It was tough,” he says. “Eventually, I got so thin that I was able to fit into a kid’s t shirt.” His girlfriend reassured him that his body was fine, but, as he says, “body dysmorphia doesn’t care about self-esteem or compliments.” When they broke up, he realized how mentally exhausted he’d become. He was 5’11” and weighed 150 pounds.
(Bloomberg) -- Peloton Interactive Inc. filed a lawsuit claiming NordicTrack maker Icon Health & Fitness Inc. copied its interactive fitness programs and lied in advertising to undercut a more popular rival.
Icon Health has “attempted to free ride off Peloton’s innovative technology” by integrating patented features that make archived classes seem “live” to users and a way to let two people in different locations access the archived class and compete against each other in real time, Peloton claims.
Peloton shares have reached recordthis year as people stuck at home during the pandemic look for ways to stay in shape. Even before going public last year, the company said, there had been a surge in copycats that want to mimic the experience of “live” classes on demand.
Where to buy treadmills online: the best exercise bike, rowing machine and fitness equipment deals with home delivery – Updated daily
Struggle to find home gym equipment deals online? We are here to help you but you'd better buy soonThis doesn't mean there are no great treadmill deals on the internet now, but you definitely have to do more to find them than just visiting mega retailers like Amazon, Argos or John Lewis. As well as that, to find the best cardio machine deals, you will have to be quick and check stock regularly as you go along.
In February, Peloton settled a patent-infringement suit it had filed against another rival, Flywheel, over similar technology.
“Consumers were tired of the same boring, at-home fitness equipment that had languished in basements for decades -- like the Icon products -- and instead wanted the revolutionary new ‘connected’ community fitness experience that Peloton offered through its patented technology,” Peloton said in the complaint filed Friday in federal court in Wilmington, Delaware.
Officials with Logan, Utah-based Icon couldn’t immediately be reached for comment.
Icon Health’s more traditional fitness equipment like stationary bikes and treadmills began offering iFit, which gave the ability to access pre-recorded exercise classes , in 2015, but it wasn’t successful, according to the complaint. In September, the same month as Peloton’s initial public offering, Icon began offering “the iFit leaderboard,” which was “nothing more than the Peloton leaderboard grafted onto an iFit interface.”
Don't have a Peloton budget? No sweat. You can still get a workout without hitting the gym
No gym required. Here are 10 of the best ways to get a great workout from your phone, tablet or laptop wherever you are.Gyms might be starting to open back up across the country, but that doesn’t mean people are ready to dive back into them yet. Even though most facilities will have new cleaning protocols in place, gyms tend to be germy. In a study published earlier this year, researchers found drug-resistant bacteria, flu virus, and other pathogens, on a quarter of the surfaces they tested.
“Having discovered just how lucrative it was to mimic Peloton, Icon doubled down on its unlawful scheme,” Peloton said. “In May 2020, Icon set its sights on yet another Peloton innovation -- live classes with a real-time leaderboard -- and decided that it would copy this aspect of the Peloton experience, as well. Icon’s introduction of live classes and the leaderboard is calculated to perfect its theft of market share from Peloton.”
Peloton says Icon also defrauds consumers by using what’s known as “false reference pricing,” posting a price and then saying it’s a discount of the original price.
Peloton is seeking court orders to force Icon to eliminate the patented features from its products, and to stop the advertising, which it claims is both unfair and deceptive.
The case is Peloton Interactive Inc. v. Icon Health & Fitness Inc., 20-00662, U.S. District Court for the District of Delaware (Wilmington).
For more articles like this, please visit us at
©2020 Bloomberg L.P.
Peloton shares slip on news Apple planning exercise video subscription service .
It's a direct threat to both Peloton and Nike, which offers the virtual training app called Nike Training Club. © Provided by CNBC Cari Gundee rides her Peloton exercise bike at her home on April 06, 2020 in San Anselmo, California. More people are turning to Peloton due to shelter-in-place orders because of the coronavirus (COVID-19). Peloton shares dropped more than 4.5% in premarket trading Thursday on a report that Apple is working on a subscription service for digital fitness classes. Shares recouped the losses after the markets opened.