Nicolette Kidman has just landed an exciting new role!
The Oscar-winning actress, famous for her roles in films like “The Hours,” “Moulin Rouge,” and popular series like “Big Little Lies” and “Nine Perfect Strangers,” has been announced as the latest global brand ambassador for Clé de Peau Beauté.
She’s been a busy bee lately! Alongside her work for the brand, she’s filming a follow-up to the beloved movie “Practical Magic” with Sandra Bullock. She also attended Balenciaga’s fall couture show in Paris this past July and received the 2025 Kering Women in Motion award at Cannes only a few months back. Speaking to WWD, Kidman shared how crucial beauty has always been in her life.
“I grew up with a mom who was really serious about skincare; she slathered me in sunscreen as a kid,” Kidman reminisced. “As I started to play with makeup and skincare, I explored loads of different looks and techniques. It turned into something creative and exciting for me.”
Her experiences in the film industry, along with her collaborations, have shaped her view on beauty. “Working with directors like Baz Luhrmann and costume designer Catherine Martin meant there were specific looks needed for characters,” she explained. “I learned from them about makeup techniques that I then applied in my everyday life.”
Even before her ambassadorship, she was already a fan of the brand, giving shoutouts to the eye makeup remover, serum, body cream, various foundations, and her beloved shade 26 of the lipstick. “I was not discovering their products for the first time; I was already in love with them!”
Mizuki Hashimoto, the Chief Brand Officer of Clé de Peau, describes Kidman as someone who genuinely represents artistry, purpose, and strength, adding, “She brings a fresh perspective and strong connection with women everywhere.”
Importantly, consumers still hold a strong interest in Clé de Peau, which is becoming a bright point for Shiseido, its parent company, during tougher times. “We experienced growth last year as well as in the first quarter of 2025,” Hashimoto noted. “The cosmetics sector is undergoing a reset driven primarily by emerging trends in China.”
Nevertheless, the brand maintains robust growth in places like Asia, particularly in Japan where it dominates, while also making strides in North America and the EMEA region. “Our position as a luxury brand relies heavily on these markets, and we are dedicated to expanding our reach in the years to come,” Hashimoto emphasized.
In North America, Clé de Peau is actually outpacing the high-end skincare market, which has generally decreased. “The secret to our success stems from consumers seeking research-backed absorbable skincare solutions. They expect results,” explained Virginie Bourliere, Shiseido and Clé de Peau’s U.S. marketing senior vice president. “Our innovations are deeply rooted in over 40 years of skincare research.”
According to Bourliere, the cult-favorite eye cream remains a best-seller and continues to grow impressively. She pointed out that the makeup products enjoy the highest consumer loyalty, thanks in part to their skincare benefits.
Looking ahead, she believes the U.S. is on a trajectory to become an even more crucial market. “The U.S. could very well become our main growth driver, as many people are unaware that Clé de Peau is Japan’s top skincare brand, known and loved widely over there. Our biggest opportunity lies in raising awareness here in the U.S.,” she added.
With Kidman on board, expectations for increasing awareness are high, especially considering her engaged audience in the U.S. Bourliere plans to emphasize not only the products but also shared values. “Kidman’s work as an advocate for women, along with her role as a U.N. Goodwill Ambassador, aligns perfectly with our brand. We’ve been partnering with UNICEF for several years and have donated $11.6 million aimed at the education and empowerment of women.”
Hashimoto shared similar sentiments, analyzing Kidman’s ambassadorship from both qualitative and quantitative angles. “This goes beyond just generating sales; it’s part of a broader marketing effort. Her dedication to social causes and her United Nations role resonate deeply with what our brand stands for.”
Meanwhile, Kidman expressed her excitement toward the partnership as well, stating, “It’s essential for me to know what a company stands for; are they generous and purposeful in the world? After our discussions, I felt aligned with their vision completely. This partnership thrives on shared values and a desire to do good.”
