Here’s some epic news for fans of Latin music! Bad Bunny is ready to bring his electrifying Latin trap and reggaeton vibes to the Super Bowl halftime show next year. That’s right, the Grammy-winning artist will take over the stage during one of the biggest sporting events in the world!
The NFL, Apple Music, and Roc Nation dropped the announcement on Sunday, revealing that Bad Bunny will be at Levi’s Stadium on February 8th in Santa Clara, California, leading the halftime celebrations.
This choice comes right after an incredible stint for the Puerto Rican superstar, who recently wrapped up a historic residency in Puerto Rico, bringing in over half a million fans. As if that isn’t enough, he’s also racked up nominations for the upcoming Latin Grammys in November.
Coming hot off his momentous success, he has secured his spot as one of the most streamed artists worldwide, thanks to smash hits like “Un Verano Sin Ti,”his all-Spanish-language masterpiece.
Mark your calendars! Bad Bunny will also host “Saturday Night Live” on October 4.
In his own words: “What I’m feeling goes beyond myself. It’s for those who came before me and ran countless yards so I could come in and score a touchdown… this is for my people, my culture, and our history. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL.”
Jay-Z, founder of Roc Nation, shared his enthusiasm, stating that Bad Bunny’s influence and achievements for Puerto Rico are truly remarkable. He expressed honor in seeing him on such a global platform.
The 31-year-old artist, born Benito Antonio Martínez Ocasio, has an impressive accolades list, including three Grammys and a whopping 12 Latin Grammys. He’s not just about music; he has stepped into the acting sphere with films like “Bullet Train,” “Caught Stealing,” and “Happy Gilmore 2,” and he’s partnered with top fashion brands too. Plus, he’ll enter the Latin Grammys as the leading nominee, surpassing producer & songwriter Édgar Barrera.
The halftime show is co-executive produced by Jesse Collins and Roc Nation, with Hamish Hamilton serving as the director.
Jon Barker, from the NFL’s Global Event Production team, praised Bad Bunny’s dynamic stageshow and creativity, assuring fans they can expect an unforgettably thrilling experience.
Looking back, last year’s Super Bowl saw Kendrick Lamar join forces with SZA, shattering records with 133.5 million viewers, even exceeding Michael Jackson’s performance from 1993.
Oliver Schusser, VP of Apple Music and Beats, highlighted that Bad Bunny’s music has not only shattered records but also brought Latin music into the mainstream pop culture spotlight, expressing excitement about collaborating with the NFL and Roc Nation for this momentous event. He confidently stated that audiences will remember this performance for years to come.
