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Politics Bloomberg launches $2.4 million ad campaign appealing to Latino voters

23:25  17 october  2020
23:25  17 october  2020 Source:   thehill.com

Could Trump's economic message land with Latinos?

  Could Trump's economic message land with Latinos? In some corners of the Latino community, the president's economic message appears to be giving him an opening where it matters most six weeks before the election — at the margins. © Provided by NBC News It's a story that has both deep roots and immediate salience for many voters whose families fled political and economic oppression in Latin American countries for security and opportunity in the U.S., as well as for those trying to hold on to what they built in the shadow of the coronavirus crisis.

Former New York City Mayor Mike Bloomberg and the Latino Victory Fund are launching a $2.4 million digital ad campaign Thursday aimed at encouraging Latino voters in Florida to vote for Democratic presidential nominee Joe Biden.

a close up of a man wearing a suit and tie: Bloomberg launches $2.4 million ad campaign appealing to Latino voters © The Hill Bloomberg launches $2.4 million ad campaign appealing to Latino voters

The ad campaign's mission is to engage Hispanic voters through "a culturally competent multi-platform media strategy - reaching voters where they spend their time and get their information," according to a press release on Bloomberg's website.

Biden visits Florida looking to gain ground with Latino voters

  Biden visits Florida looking to gain ground with Latino voters Former Vice President Joe Biden will campaign in Florida on Tuesday, hoping to court Latino voters seen as key to a victory in the state come November. A portion of Biden’s visit to Sunshine State, a Hispanic heritage month event in Kissimmee, will be focused on courting Latino voters his campaign has identified as a key constituency needed for victory in November. Florida's 29 electoral votes, the third-largest prize in the nation, will be key to either a Trump and Biden victory, and the Latino vote, which comprised 18% of the state's electorate in 2016, according to exit polls, promises to again be a pivotal voting bloc in 2020.

The campaign comes just weeks away from the Nov. 3 election where Latinos, a critical voting block in the battleground state, will have an impact on which candidate will snag 29 electoral votes.

"Voter turnout among Latinos in Florida could mean the difference for a Biden-Harris win in Florida," Bloomberg said in a statement.

The Latino Victory Fund, a progressive political action committee (PAC) said its goal with the campaign is to ensure all Latino voters have either registered to vote by mail or know when and where they will cast their vote on Nov. 3, Election Day.

The newest seven-figure ad buy comes after Bloomberg donated a whopping $40 million last month for an ad buy in the Sunshine State seeking to bolster the former vice president's presidential bid.

The $700 billion Hispanic business market in the U.S. is now at the tipping point

  The $700 billion Hispanic business market in the U.S. is now at the tipping point As gridlock over another round of stimulus for small business in Washington continues, 5 million Latinos are at risk of bankruptcy, a new study reveals on Sunday. Pre-pandemic they were the fastest-growing cohort on Main Street and contributed 4% to U.S. GDP. Latino companies that applied for the Paycheck Protection Program have seen a 21% drop in revenue since February while their costs for PPE and other safety measures rise. © Provided by CNBC Small businesses line Bagley Avenue in the Mexicantown neighborhood of Southwest Detroit, Michigan.

The former mayor and Democratic presidential candidate also gave $4 million to three PACs for canvassing purposes in Florida, targeting minority and "underrepresented" groups, Politico reported.

President Trump and Biden are running a tight race in Florida, with recent polls showing running neck-and-neck in the Sunshine State. A recent poll conducted by Hill/HarrisX found that both Biden and Trump garnered 48 percent of voters' support in Florida, with 4 percent of likely voters still undecided.

Latino Turnout Could Decide Who Wins Pennsylvania .
BETHLEHEM, Pa. ― When Hurricane Maria hit Puerto Rico in 2017, John Alvarado tried to tough it out for a few years. But with the island’s economy spiraling, it became increasingly hard for Alvarado and his family to survive. His college costs went up, but neither he nor his mother could find a job to help pay for it. Then, in January, the earthquakes began, disrupting his mother’s sleep. Running out of options, Alvarado, his mother and his stepfather moved to Bethlehem, Pennsylvania, in February. Alvarado, who was politically active on the island, registered to vote shortly after moving to the mainland and is eager to cast his ballot for Democrats Joe Biden and Kamala Harris.

usr: 4
This is interesting!