OpenAI is on the hunt for a Growth Paid Marketing Platform Engineer to join its new ChatGPT growth team. This role focuses on developing tools to effectively integrate advertising into ChatGPT, helping brands manage campaigns and track their performance in real-time.
According to reports, OpenAI is eyeing 2026 as the year to actually monetize its free user base through ads on ChatGPT. This soon-to-be-launched ad-buying setup will let brands leverage the active audience of ChatGPT, which boasts around 700 million weekly users as of August.
The job listing specifically mentions the need for building APIs, establishing data pipelines, and creating frameworks for experimentation to optimize ad spending. Here’s a glimpse of the role.
“We’re in search of an accomplished full-stack engineer ready to join our new ChatGPT Growth team to develop and enhance the systems that will fuel OpenAI’s marketing effectiveness. You’ll be involved in projects like crafting tools for campaign management, connecting with major ad platforms, and constructing systems for real-time attribution and reporting, ensuring that we can measure and improve our marketing efforts efficiently. Since we’re at the preliminary stages of this platform’s development, your ability to create a solid MarTech foundation will be crucial. We appreciate engineers who thrive on taking initiative and excel at translating unclear business objectives into advanced technical solutions.”
With this new ad offering, brands might be able to set their campaign objectives and let ChatGPT handle the planning and execution autonomously.
In Conclusion: Advertisers might soon need to evaluate whether to invest in ChatGPT as a viable media channel.
This swap introduces new revenue opportunities that should excite investors, especially considering OpenAI’s staggering valuation of half a trillion dollars. The company is projecting an annual revenue between $12 billion to $13 billion while facing an estimated burn rate of $8 billion. OpenAI grabbed headlines recently when chip manufacturer Nvidia declared plans to invest $100 billion in the enterprise, also its most significant customer.
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