So, Martin Eberhard, who was a pivotal figure in starting Tesla (yeah, the one who really got the ball rolling and didn’t just swoop in with a fancy title later) isn’t thrilled with the latest creation from his old company: the Cybertruck.
In a recent interview with YouTuber Kim Java, which was highlighted by Electrek, Eberhard didn’t hold back when discussing his thoughts on Tesla’s new direction, highlighting the Cybertruck in particular.
He said, “I’m really disappointed about Tesla canceling their low-cost car plans. What the world really needs is something other than a truck that looks like a dumpster.” It’s clear that he’s not a fan of the bold design choice.
Eberhard was among the early founders of Tesla back in 2003 alongside Marc Tarpenning. Elon Musk entered the scene the following year by investing a hefty sum of $6.5 million and becoming the chairman of the board.
The relationship between Eberhard and Musk hasn’t been all sunshine and rainbows. The first major twist was Musk ousting Eberhard as CEO in 2007 to take on the role himself. Eberhard then hit back with a libel and defamation lawsuit against Musk in 2009, settling that mess privately. As part of the deal, Musk got to claim cofounder status.
There’s still some lingering resentment, as Eberhard has occasionally criticized Musk’s approach publicly. Just this year, he took a jab at Musk’s reportedly short temper and quick trigger on firing employees.
He stated, “I believe in treating employees with respect. I’m not for unexpected firings and that kind of nonsense,” during an interview with Business Insider, reflecting on how he might manage things differently.
His latest comments resonate with many investors and fans alike who feel Tesla has taken a wrong turn by not launching a more affordable electric vehicle, specifically that much-anticipated $25,000 EV, which many believe could unlock a flood of new customers less keen to dabble in the current pricing range.
However, Musk’s recent remarks seem to confirm the dimming hopes for that budget EV rollout, with reports surfacing indicating that Tesla might be letting go of this idea for good, something many find disappointing. The introduction of the Cybertruck likewise sends a message that’s less than appealing to budget-conscious buyers; it’s hefty, pretty costly to maintain, and let’s be honest, its reliability isn’t the best either. Originally priced at a whopping $100,000, even the stripped-down versions released lately fall within luxury SUV territory while unable to deliver equivalent quality.
The Cybertruck’s sales tanking by over 50% compared to last year gives Eberhard some validation about his views.
In closing: The sentiments from Eberhard echo those shared by many in the market. It looks like the Cybertruck, much like fast fashion, just isn’t hitting the mark.
