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Health & Fitness Fitness industry: 70% of gym-goers ditched memberships post-lockdown

10:07  24 august  2020
10:07  24 august  2020 Source:   uk.finance.yahoo.com

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In the meantime, the industry is designing a new fitness regime to address the health warning hanging over shared treadmills He predicts about one in five people will ditch memberships . “All the sites that have been losing money will not Gym goers will also have to become more hygiene-conscious.

The fitness industry market research in this section is a little more optimistic since you can see that half of Alternatively, about 9 million gym - goers without memberships visit the gym 24 days per year on average. In 2014, Fitness First was Australia’s fitness center market share leader with 70 clubs.

a woman talking on a cell phone: Corona virus greeting Corona virus greeting

A month on from gyms and pools in England getting the OK to re-open their doors following coronavirus lockdowns, Brits are cautiously returning.

With caution being the operative word, just 31% of gym members have returned to their gym since lockdowns ended, according to a survey by RunRepeat.

According to the research, 59.06% of the 5,055 surveyed have cancelled or are considering cancelling their memberships.

Consumer confidence in gyms has deflated since march, with 22.4% fewer members returning to their gyms than had expected to by now and 22.5% more respondents already having cancelled or considering cancelling memberships than expected to in March.

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Obviously, the group fitness industry has moved towards a month-to-month model in an effort to deliver maximum convenience for their members . There is a trend amongst the younger generation of gym goers to hop from one fitness fad to the next. But is this at the expense of their retention rates?

8. Gym goers are spending half a grand a year on memberships . The average monthly cost of a Getting in shape usually comes with a pretty decent price tag, and the gym industry is definitely The gym, fitness and health club market is valued at around billion in the U.S. Globally, health clubs

This has played out similarly across the world, with Australians showing the highest impetus to continue paying for gym memberships.

a screenshot of a cell phone: Australians have been the most receptive to returning to the gym post-lockdown according to a survey by RunRepeat. Chart: RunRepeat © Provided by Yahoo! Finance UK Australians have been the most receptive to returning to the gym post-lockdown according to a survey by RunRepeat. Chart: RunRepeat

The UK had the highest gym membership cancellation rate (21.76%) of those surveyed.

Gyms and pools were among the businesses hardest hit by lockdowns, with blanket closures sweeping the fitness industry as the coronavirus set in.

According to research by Hospitality.uk, in 2019, the industry was worth around £5bn, and had grown 20% over the past five years.

READ MORE: Exercise equipment sales spike 5,800% as Brits question returning to the gym

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About 80 percent of gym memberships go unused, industry data shows, while recruiting a new member for gyms is twice As the lockdowns across the country drag on, the future looks bleak for fitness chains of all kinds. Gym - Goers Excitedly Returned, Only to Be Scared by What They Saw.

Assisted stretching is the latest health trend, with dedicated stretch studios offering to loosen up gym - goers . Can you really STRETCH yourself fitter? How dedicated studios are offering to loosen up gym - goers and deskbound officer workers.

Before July, fitness businesses in England had been closed for four months, and finally received the OK to reopen, after much speculation the government had prioritised other industries such as hospitality. Pubs were allowed to reopen on 4 July.

The sector has warned the financial impact of the pandemic means it will struggle and at least a third of public facilities in England are expected to remain shut.

Community Leisure UK, the members' association that specialises in representing charitable leisure and culture trusts across England, Scotland and Wales, estimated that 48% of all public leisure facilities face closure.

As many as 1,300 could disappear by the end of the year, meaning the loss of 58,000 jobs.

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