Health & Fitness Fitness brand Gymshark praised over body-positive campaign as they hit back at vile 'fat-shaming' comments

20:42  09 september  2020
20:42  09 september  2020 Source:   ok.co.uk

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We are Gymshark Limited – a company incorporated and registered. You can contact us at gymshark .com/contact or by contacting us at the address above. 1.3 How we may contact you.If we have to contact you, we will send an email to the email address you provided to us in your last order.

Now body positivity has shed its radical, practical goals in favor of an advocacy that’s entirely aesthetic and a problem that can be wholly solved Contemporary body positivity makes it incumbent on people with nonconforming bodies to change their own self-perception without requiring anyone

Fitness brand Gymshark was praised for sharing a body positive message on their popular social media account and for hitting back at negative backlash.

The brand, established in 2012, is known for its fitness apparel and accessories and took to Instagram to share a photo of stunning model Nelly London posing in workout gear.

Showing off her beautiful figure, the company was met with praise for their inclusivity of all shapes and sizes.

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If body positivity is going to do what it was always supposed to do, it needs to include fat acceptance. And when fat bodies like mine are shown positively, there’s often backlash from followers or trolls — people who follow hashtags and attempt to discredit things that show up under

German supermarket chain Edeka has been criticised over a recent advert that appears to mock people who are overweight. The advert features the slogan "eat like the one you want to be" as an obese boy dreams of flying away like a bird.

a woman posing for a picture: Gymshark © Gymshark/Instagram Gymshark

They wrote: “Because we are all both soft whilst also being incredibly strong. One side is not weaker, less valid or less worthy. Both exist together perfectly.

“Beautiful words, beautiful body, beautiful soul - @_nelly_london.”

Gymshark was met with further praise after hitting back several negative and body-shaming comments.

a screenshot of a cell phone: Gymshark © Gymshark/Instagram Gymshark

One user wrote: “Wont buy any more products from fatshark after this post. Unfollowed.”

To which the brand hit back: “we’ll be alright,” followed by a waving hand emoji.

Another user commented: “Promoting unhealthy lifestyles to confirm with political correctness and thus increase revenue and likes by keeping the delusion population delusional. Alright." [sic]

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Body positivity is, essentially, the radical notion that all bodies are good bodies, just as they are. Body acceptance can also devolve into skinny shaming . All About That Bass refers to lithe models as "skinny bitches" and "stick figure silicone figure Barbie Dolls," which is neither healthy, productive, nor

Body positivity began as a powerful antidote to the media’s obsession with skeletal models and beachball-breasted glamour girls. The comedian Sofie Hagen recently accused Cancer Research of bullying fat people, after the charity launched a campaign to raise awareness about the link between

a woman smiling for the camera: Nelly London © Nelly London/Instagram Nelly London

To which Gymshark responded: “Healthy looks different on everyone and cannot be judged by someones looks.”

Another unimpressed social media user wrote: “Don’t normalise having a diabetic body.”

As the brand hit back: “We’re not. We’re normalising loving your body just the way it is.”

Others were quick to praise Gymshark for their post, with one shopper writing: “Coming from someone who used to look at your clothing and know that i didn’t didn’t look like any of the athletes you had on your Instagram and website, this means a lot. Representation matters. Thank you.”

While a second added: “Yes Gymshark. Let’s keep with these kinds of pictures....normal women in good gym wear.”

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