Health & Fitness Metaverse in view: Nike buys NFT manufacturer - Nike stock predatory unimpressed

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The sporting goods manufacturer Nike has reinforced by a takeover. With the creative studio RTFT, the US company secures access to the metaverse.

© Provil by Finanzen.net Daniel Roland / AFP / Getty Images

• Nike reinforces by taking NFT manufacturers

• RTFT in the future part of the Nike family

• Nike leaves adidas not the field

next to sports shoes, sportswear and sports equipment In the future, virtual sneakers are likely to be included in the Nike product portfolio.

DesignStudio RTFTT acquired

The sporting goods manufacturer has announced the acquisition of RTFTT in a press release. The design studio is a "leading brand that uses state-of-the-art innovations to deliver next-generation collectibles, combine culture and gaming".

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RTFTCT confirmed the acquisition by US Corporate Giants on Twitter with the words: "RTFT is now part of the Nike-Family".

RTFT is now a part of the Nike, Inc. Family. pic.twitter.com/5egnk9d8wa

- RTFT Studios (@RTFKStudios) December 13, 2021

NIKES Digital Transformation

About the purchase price, the parties involved are silent. Also, how a possible cooperation between the two companies could look like in the future, little was known. At RTFTKT, you are looking forward to developing the brand, innovation, products and community with Nike resources and talents "means the official press release. "This is a unique opportunity to build the brand RTFTKT, and we are pleased to benefit from Nikes's fundamental strength and expertise to build the communities we love," says Benoit Pagotto, one of the co-founders of RTFT. Nike is "the only brand of the world sharing the deep passion that we all have for innovation, creativity and community," so the founder continues.

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Nike itself hopes that the purchase will accelerate the "digital transformation" of the company. You have to "invest in the brand RTFTKT, use your innovative and creative community and to enlarge and enlarge Nikes digital presence and skills," explains John Donahoe, Nikes CEO.

Nike leaves adidas not the field

Based on the business model of RTFTKT is probably assumed that Nike will in future be increasingly active in the metaver. RTFT designs and designs products and offers them as non-fungible tokens (NFTs). Avatars may be able to be equipped with virtual Nike sneakers in videogames in the future. We want to "provide the next generation of collectibles, connect culture and gaming," emphasized the US sporting goods manufacturer.

This follows Nike apparently the direct competitor Adidas into the metaver. The German Group had opened the race for the virtual world in the sporting goods business in recent weeks with an series of cooperations .

The NIKE share is sometimes 0.20 percent lighter at $ 166.50 in predatory trading at NYSE. Shares of the German competitue Adidas lose Via Xetra meanwhile 1.01 percent to 250.55 Euro.Redaction Finanzen.net