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Style How Gareth Southgate's waistcoat became England's World Cup fashion hit

14:35  06 july  2018
14:35  06 july  2018 Source:   harpersbazaar.co.uk

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England manager Gareth Southgate is shaping up to be the most stylish gaffer at the World Cup 2018, and it’ s all thanks to his £65 Marks & Spencer waistcoat . OK, so Gareth hasn’t always been lauded for his style, but he’ s had a bit of a make-over.

PAGareth Southgate sent his players a warning ahead of the Sweden game England meet Sweden on Saturday in the last eight of the World Cup after a dramatic

Sales are surging as the England captain proves himself an unlikely style muse: How Gareth Southgate's waistcoat a World Cup hit © Getty Images How Gareth Southgate's waistcoat a World Cup hit Nigeria's zig-zag football kit might have broken pre-order sales with three million sold, but Gareth Southgate's waistcoat is England's unexpected sartorial hit of World Cup 2018.

The team captain has come a long way since he wore an regrettably oversized beige suit to his wedding in 1997. Today, he favours a sharper look - specifically a well-tailored three-piece suit, often shedding the jacket to reveal a single-breasted waistcoat - the latter of which has swiftly become a surprise trend.

Marks & Spencer, which has been the official suit supplier of the England team since 1997, describes what it's dubbing the 'Gareth Southgate effect'; sales for waistcoats have risen 35 per cent thanks to the England captain's patronage.

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M&S isn't the only brand that reports a surge in interest. eBay reports that searches for waistcoat increased by 25 per cent last weekend, while tailoring label TM Lewin tweeted that sales for the piece were "going through the stadium roof" this week.

Global fashion search platform Lyst told us that searches for waistcoats were up 41 per cent since the start of the World Cup, and - since the England vs Columbia match on Tuesday 3 July - someone searched for a waistcoat every 12 minutes, with Ted Baker, Reiss and Thom Sweeney proving most popular.

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England manager said to have sparked an increase in sales of formal wear.

Jesse Lingard enjoying 'new revolution' with England at World Cup – video. of fashion , asked in one BBC interview whether he was aware how much waistcoat sales had rocketed back in England . Gareth Southgate gives England ’ s Jordan Pickford his full backing.

That said, within hours of Southgate wearing his M&S suit on Tuesday evening, searches for the British brand increased 55 per cent with waistcoats the most popular M&S menswear item bought on Lyst this week. In terms of colours, navy has piqued the most interest - the favoured shade of the England captain.

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Southgate's waistcoat has also been given the meme treatment, after tech company Huawei doctored an image to show an "it's coming home" slogan covering the garment. The idea was to show off the brand's P20 Pro's zoom feature, but it's now asking M&S to turn the Photoshopped design into a reality.

So why has Southgate turned to the waistcoat? The item has been described as the male version of the corset (albeit much more comfortable), framing the body to positive effect - depending on the body, in which case you're better off leaving them undone rather than buttoned up. It's also an easy way of smartening up an outfit, elevating the shirt.

England suited and booted for the World Cup! Stars pose in their £413 M&S outfits for official photo before heading to Russia

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England manager said to have sparked an increase in sales of formal wear.

More than two decades have passed since Southgate ’ s lowest point as a player - his infamous spot kick miss against Germany at Euro ‘96. Southgate saw his

Southgate has also, perhaps unwittingly, also nodded to a broader suiting trend, favoured by Prada, Celine and Tom Ford on the spring/summer 2018 catwalks. Although it's still too early to call Southgate's preferred waistcoat a womenswear trend, it is a piece that's cropped up more and more in the past few seasons.

a group of people posing for the camera: From left to right: Chloe SS18, Victoria Beckham SS18 and Stella McCartney AW18 © Getty Images From left to right: Chloe SS18, Victoria Beckham SS18 and Stella McCartney AW18 Far from the Kate Moss' boho Glastonbury look of old, this latest waistcoat revival is office-appropriate - either worn fitted over fine knitwear or longer in length and teamed with trousers or a midi skirt. This season, both Chloe and Victoria Beckham did different versions of the waistcoat, while Stella McCartney offered both denim styles and grey tailored versions for autumn/winter 2018.

a woman standing in front of a building: How Gareth Southgate's waistcoat a World Cup hit © Getty Images How Gareth Southgate's waistcoat a World Cup hit In terms of celebrity fans, Southgate isn't the only high-profile name to see the potential in a waistcoat. Vanessa Paradis teamed hers with jeans and a black midi coat to Chanel's autumn/winter 2018 show in Paris, while Victoria Beckham styles hers with matching pinstripe trousers.

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Vanessa Paradis standing posing for the camera: How Gareth Southgate's waistcoat a World Cup hit © Getty Images How Gareth Southgate's waistcoat a World Cup hit The jury's still out on whether the waistcoat will form part of women's wardrobe next season, but - thanks to Southgate - it's already well on its way to coming home to menswear.

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